The new blue, white and red logo illustrates the letter “M” of Montreal, a plane representing the Alouettes squadron and a bird. It also recalls the province of Quebec’s flour de lys and Montreal’s city emblem by its graphic simplicity and aesthetics.

A blue, red, grey and white alouette rushing with a football on a blue with white and red trim letter “A.”

A red, blue, grey and white alouette rushing with a football on a black circle background. Wordmark “MONTREAL” arched on top in white on a red background and “ALOUETTES” in red with white trim on a formed black background.

A blue letter “A” above a red letter “M” and a wordmark “ALOUETTES” in blue inside a white with blue trim triangle. Slight color changes.

A blue letter “A” above a red letter “M” and a wordmark “ALOUETTES” in blue inside a white with blue trim triangle.

A red minimalist alouette head with green eye and a wordmark “ALOUETTES” below in red.

A brown alouette over a brown football and a flying white with red trim banner with the wordmark “ALOUETTES” in black on a white circle background with a red border.