Stars Logo History
The Utah Stars logo has been a part of the American Basketball Association since its inception in 1970. The original logo featured a stylized star with an orange and yellow color scheme, which was intended to represent the colors of the sun setting over Utah's mountains. This design was used until 1975 when it underwent some changes that included adding two additional stars and changing the font for "Utah" from serif to sans-serif.
In 1976, another redesign took place that saw an increase in size for all three stars as well as updated typefaces being used on both the “Utah” and “Stars” portions of the logo. This version remained unchanged through 1980 when yet another update occurred by making small but significant adjustments such as reducing letter sizes slightly while also increasing the contrast between elements within each wordmark portion of this iconic emblematic identity mark.
The most recent iteration came about in 2011 after almost 30 years without any major modifications or updates; this time around however slight alterations were made like introducing more vibrant colors along with smoother edges throughout various components found inside the overall structure which helped modernize the look and feel while still maintaining traditional essence fans had grown accustomed too during past decades before latest upgrade happened. All these different versions have served to help create a strong sense of brand recognition amongst basketball enthusiasts all across the country even though the team hasn't played professional league since 1975 due to financial difficulties at the time.
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1971 - 1976
Wordmark “UTAH” in red with a blue outline streaking over a ABA basketball behind a scripted wordmark “STARS” in red with blue outline.