Sails Logo History
The San Diego Sails logo is a symbol of the city's long and proud maritime history. The logo was first introduced in 1976 to represent the sailing community of San Diego and has since become an iconic part of the city's identity. The design features a stylized sailboat with three masts, representing strength, courage, and adventure – values that are deeply embedded in San Diego’s culture.
Since its introduction over 40 years ago, the design has been used on many different products including t-shirts, hats, sweaters, and more. It can be seen everywhere from boats to cars to buildings throughout downtown San Diego. In addition to being widely recognized as a symbol for sailing enthusiasts around town, it also serves as an important reminder of our connection with nature and how we should strive towards protecting it for future generations.
The popularity surrounding this classic emblem continues today due largely in part to dedicated locals who proudly display their love for this great city through wearing or displaying items adorned with its image - whether they’re out at sea or simply enjoying another beautiful day here in sunny Southern California! This simple yet powerful graphical representation will continue to serve as not only an expression but also a reminder that no matter where you go your home port is always waiting back at Mission Bay!
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1975 - 1976
A green, blue and white sail with wordmark “SAN DIEGO sails” in blue and green. The wordmark is considered as the boat with the sail and a ABA basketball guiding the boat.
1975 - 1976
Wordmark “sails” in blue with white and green trim.