Wordmark Logos
Baltimore Ravens
Alternate Raven's logo (letter "B") above the wordmark. Double lined wordmark "RAVENS" in black with gold trim and "BALTIMORE" above in black.
Cincinnati Bengals
Double lined wordmark "CINCINNATI" in orange on top and "BENGALS" in black on the bottom.
Denver Broncos
Double lined wordmark "DENVER" in orange and a smaller font below the other wordmark "BRONCOS" in navy blue.
Houston Texans
Double-lined wordmark HOUSTON" in red on the top and "TEXANS" in blue on the bottom.
Jacksonville Jaguars
Double-lined wordmark "JACKSONVILLE" in gold above "JAGUARS" in black with a slight arch.
Los Angeles Chargers
A wordmark "LOS ANGELES" in yellow and "CHARGERS" in blue. The letter "A" has a lightning bolt coming out of it.
Los Angeles Rams
Rams primary logo representing the letters "LA" in blue and gold and wordmark "RAMS" in blue.
Miami Dolphins
Double lined wordmark "MIAMI" in orange on top and "Dolphins" in teal with orange drop shadow.
Minnesota Vikings
Wordmark "VIKINGS" in purple with a yellow outline in a custom font.
New England Patriots
Wordmark "PATRIOTS" in navy blue letters with team logo in the center below.
New York Giants
Wordmark "GIANTS" in blue underscored with New York Giants logo in a circle.
New York Jets
Wordmark "JETS" in green italics with a white and green football impression in the wordmark.
Pittsburgh Steelers
Wordmark "Steelers" stencil in black on a yellow background with a black outline.
Tampa Bay Buccaneers
Double-lined wordmark "TAMPA BAY" in black and in a custom font "BUCCANEERS" in red with white and black drop shadow.
Tennessee Titans
Double-lined Wordmark "TENNESSEE" on top in dark blue and "TITANS" in light blue and dark blue highlights.
Washington Commanders
A wordmark "COMMANDERS" in burgandy in between two horizontal burgandy lines with "WASHINGTON" in burgandy.
Football Sports Fan Products
NFL Wordmark Logo
The wordmark logos of NFL teams have played a significant role in shaping each franchise's visual identity. These logos, consisting of stylized typography, have evolved over the years, reflecting changing trends and design aesthetics. Let's journey through the captivating history of NFL wordmark logos, from their early beginnings to the modern designs we see today.
In the early years of the NFL, wordmark logos were relatively simple. Teams often relied on basic block lettering to showcase their team name. One of the oldest wordmark logos belongs to the New York Giants, established in 1925. The Giants' logo featured bold, uppercase lettering, conveying a sense of strength and power. This classic design has stood the test of time and remains integral to the Giants' visual identity.
As the league expanded and teams sought to establish a unique brand presence, wordmark logos incorporated more distinctive elements. The Pittsburgh Steelers, for example, introduced their iconic wordmark logo in the 1960s. This logo features bold, italicized lettering with a unique diamond shape incorporated into the letter "S." It represents Pittsburgh's rich tradition and steel industry heritage while conveying a sense of toughness and determination.
In the 1980s and 1990s, wordmark logos transformed, embracing more stylized and modern designs. The New England Patriots, a team that experienced a rebranding in 1993, unveiled their iconic "Flying Elvis" wordmark logo. This logo features sleek, italicized lettering with a silver, streamlined figure of a patriot's head incorporated into the letter "P." It symbolizes the team's agility, innovation, and pursuit of excellence.
Recent years have seen NFL wordmark logos shift towards cleaner, minimalist designs. The Los Angeles Rams, for instance, introduced their modern wordmark logo in 2017. This logo features sleek, lowercase lettering with a stylized forward-facing ram's horn incorporated into the letter "A." It represents the team's commitment to a fresh start in Los Angeles and a new era of success.
As we look to the future, NFL wordmark logos will likely continue evolving, merging tradition with innovation. These logos serve as a prominent visual representation of each team's identity and evoke a sense of pride and loyalty among fans. They have become integral to the NFL's brand and contribute to the league's rich visual tapestry.
