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New York Guardians Primary Logo

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Guardians Primary Logo

The New York Guardians' primary logo is a representation of the team’s commitment to their city and its people. The shield-shaped logo features a bold blue, white, and orange color scheme that pays homage to the colors of both New York City and the state flag. In addition, it has an eagle in flight at its center that symbolizes strength and power while also representing freedom through sport. The top portion of the shield displays “NYG” in strong lettering which stands for “New York Guardians” while below reads “XFL 2020".

The original concept behind this design was created by designer Dan Simon who wanted to create something unique yet timeless for fans all over America as well as those based out of NYC specifically. He used traditional elements such as shields with eagles along with modern touches like vibrant colors to create something eye-catching but still familiar enough that football fans could recognize what it represented right away: A new era for professional football within one of America's most beloved cities - New York City!

In conclusion, not only does this emblem capture everything about NYC from its iconic skyline down to its rich history but also provides XFL fans around the country an immediate connection between themselves & their favorite teams' thanks largely due in part to Simon's creative vision & execution on behalf his client; making sure everyone knows exactly who they are rooting for when game day arrives!




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New York Guardians
2020 - 2023

A side view of a black, grey, and red gargoyle’s head with a mouth in attack mode. Wordmark “NEW YORK” in red and “GUARDIANS” in black.


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  • Home
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