Hitmen Primary Logo
The New York-New Jersey Hitmen were one of the eight original teams in the XFL, a professional football league that was founded in 2001. The team's primary logo has remained largely unchanged since its inception, but it has gone through some slight modifications over time.
The original logo featured an intimidating black and white skull with a red bandana wrapped around it and two crossed swords behind it. This design was meant to represent toughness and strength, as well as evoke images of pirates or outlaws from American folklore. The skull also had "Hitmen" written across its forehead in bold lettering to emphasize the team name even further.
In 2020, when the XFL relaunched after 17 years away from competition, they updated their logos for all eight teams - including that of the Hitmen's primary logo which now features more detail on both sides of the sword hilts and a cleaner font for “Hitmen” across its forehead. Despite this change though, the overall look still remains true to what fans have come to expect from New York-New Jersey Hitmens' identity: power, aggression, and resilience.
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Letter “H” in purple with black highlights and with jagged bottom edges.