Orlando Guardians
2023 - 2024
A side view of a black, grey, and green gargoyle head with a mouth in attack mode with green trim. Wordmark "ORLANDO" in silver and "GUARDIANS" in dark green.
Final logo for the XFL.
Guardians Primary Logo
The Orlando Guardians are a professional American football team based in Orlando, Florida. The team was established in 2020 as part of the XFL's reboot and is one of eight teams competing for the league championship. As such, they have developed their own unique primary logo to represent their brand on and off the field. This essay will explore the history behind this logo and how it has evolved since its inception.
The original primary logo for the Orlando Guardians featured a shield shape with an orange outline that contained three stars at its center along with two crossed swords above them, all within a white background color palette. This design was meant to symbolize strength and protection while also representing some aspects of medieval heraldry which could be seen throughout Central Florida’s culture at large during that era. Additionally, it also sought to capture some elements from local sports teams like UCF Knights or even Disney World’s Magic Kingdom castle iconography; both were iconic symbols associated with Central Florida during this time period as well which made them ideal choices when creating this particular design motif for use by fans across all ages groups who may identify themselves more closely with these types of imagery than traditional sports logos typically offer upfront upon first glance alone.
In 2021 however, changes were made by introducing new colors into the mix replacing the white background color scheme entirely now featuring navy blue instead plus adding additional details around the outside edge perimeter area such as a detailed lining pattern around the shield itself plus golden yellow accents inside the star formation located at center point spot overall making much brighter more vibrant look feel compared previous iteration before ultimately resulting modernized version still keeping same core concept intact but giving fresh updated twist make relevant present-day audiences too moving forward hopefully helping create lasting legacy many years come future generations alike enjoy appreciate looking back fond memories shared together through eyes loyal fans everywhere worldwide today tomorrow beyond!
Orlando Guardians
2023 - 2024
A side view of a black, grey, and green gargoyle head with a mouth in attack mode with green trim. Wordmark "ORLANDO" in silver and "GUARDIANS" in dark green.
Final logo for the XFL.