Primary Logos
BC Lions
A orange with black trim lion's head next to the initials "BC" in black with orange trim, the color of orange is brightened considerably for 2016 season.
Calgary Stampeders
A white horse galloping with a black drop shadow. Revised primary logo from the '90s.
Edmonton Elks
A green and white elk's head on a gold and green shield, a single flat antler above in green. Edmonton Elks replaced Eskimos (and EE Football Team) as the team's name in time for the…
Hamilton Tiger-Cats
A tiger-cat leaping with a white with black trim circle behind the tiger-cat and wordmark "TIGER-CATS FOOTBALL" in black arched around the circle. Updated tiger-cat from the previous primary logo in 2004.
Montreal Alouettes
The new blue, white and red logo illustrates the letter "M" of Montreal, a plane representing the Alouettes squadron and a bird. It also recalls the province of Quebec's flour de lys and Montreal's city…
Saskatchewan Roughriders
A letter "S" on a green field between two stalks of wheat in white on a black border. Updated version of their previous logo (1985-2015) with silver removed among other small changes.
Toronto Argonauts
This 2021 logo shows a football acting as a massive boat with four paddles dipped into the water out one side, a large sail in white shows a double blue letter "A" for Argonauts as…
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CFL Primary Logo
The Canadian Football League's (CFL) primary logos have played a crucial role in representing the league's identity and the teams within it. Let's explore the evolution of CFL primary logos and how they have evolved.
When the CFL was formed in 1958, it adopted a primary logo featuring a football at the center surrounded by the league's name and a maple leaf. This original logo symbolized the league's Canadian heritage and commitment to the sport of football. It served as the foundation for future iterations of the CFL's primary logos.
In the 1970s, the CFL introduced a new primary logo that would become an iconic symbol of the league. This logo showcased a bold and dynamic football with red stitching, representing the heart and soul of the game. The CFL acronym was prominently displayed below the football in a sleek and stylized font. This primary logo became synonymous with the CFL and was used for several decades.
As the new millennium approached, the CFL underwent a rebranding effort, introducing a fresh and contemporary primary logo. In 2002, the league unveiled a new logo that featured a stylized and sleek football shape with a bold, silver "CFL" typography in the center. The logo incorporated the league's official colors of red, white, and silver, representing passion, purity, and excellence. This modernized primary logo reflected the CFL's commitment to innovation and growth.
In 2016, the CFL updated its primary logo to further align with its evolving brand identity. The current primary logo features a dynamic, forward-moving football shape with a stylized "CFL" typography. The Logo incorporates a vibrant combination of red and white, symbolizing the passion and unity of Canadian football. This primary logo captures the energy and excitement of the game, representing the CFL's dedication to providing thrilling experiences for fans across the country.
The CFL's primary logos have continually evolved to reflect the league's growth and changing aesthetic preferences. These logos are powerful symbols of the league's values and traditions, representing Canadian football's passion, excellence, and pride. As the CFL continues to forge ahead, its primary logos will likely continue to evolve, staying true to the league's vibrant spirit and captivating fans for generations.
