CFL Logo History – All CFL Teams Alternate Logos

The CFL logo history includes a wide range of alternate designs that support the league’s evolving brand. The CFL alternate logo has been used for special events, anniversaries, and promotional campaigns. These marks complement the primary identity while strengthening the visual presence of Canadian Football League teams.
CFL Logo History - All CFL Teams Alternate Logos
BC Lions Alternate Logo 2016 - Present

BC Lions

An orange lion's paw print. The color of orange has brightened considerably for the 2016 season.

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Calgary Stampeders Alternate Logo 2020 - Present

Calgary Stampeders

A galloping white horse with a black drop shadow on a red circle with black and white trim.

Moved to alternate logo in 2020.

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Edmonton Elks Alternate Logo 2025 - Present

Edmonton Elks

A green and white elk's head is on a gold and green shield, and a single flat antler is above in green.

Edmonton Elks replaced Eskimos (and EE Football Team) as the team's name in time for the 2021 CFL season.

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Hamilton Tiger-Cats Alternate Logo 2005 - Present

Hamilton Tiger-Cats

A front view of a yellow, white, black and red tiger-cat's head roaring.

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Montreal Alouettes Alternate Logo 2019 - Present

Montreal Alouettes

A combination of several elements - An M, an alouette, an airplane, a fleur de lys, and the montreal city logo in red on a blue circle background.

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Ottawa Redblacks Alternate Logo 2014 - Present

Ottawa Redblacks

A white letter "R" on a black razor saw with red highlights. Wordmark "ROUGE" in red and "ET NOIR" in black.

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Saskatchewan Roughriders Alternate Logo 1985 - 2015

Saskatchewan Roughriders

A letter "S" on a green field between two stalks of wheat in white on a black border and with green streaks on a green background.

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Toronto Argonauts Alternate Logo 1994

Toronto Argonauts

A black football as a boat with white oars digging into the blue waters and a white mast with black trim and a blue letter "A." Arched wordmark "TORONTO" in white and "ARGONAUTS" in with blue highlights.

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Winnipeg Blue Bombers Alternate Logo 2012 - Present

Winnipeg Blue Bombers

A blue with gold trim letter "W" and wordmark "WINNIPEG BLUE BOMBERS" in blue below the "W."

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CFL Alternate Logo

The CFL alternate logo has played a strategic role throughout CFL logo history. While the primary mark represents the league’s core identity, alternate designs provide flexibility for marketing and commemorative use. Over time, Canadian Football League teams have embraced these variations to celebrate milestones and enhance brand engagement.

Across different phases of CFL logo history, the CFL alternate logo has featured shield elements, stylized football graphics, and refined wordmarks. These updates maintained visual consistency while allowing creative expression. As a result, Canadian Football League teams could adapt their presentation without losing connection to the league’s established identity.

Today, the CFL alternate logo supports digital branding, merchandise, and special-edition campaigns. Recent refinements in CFL logo history emphasize clean typography and simplified shapes that align with modern design standards. Together, the primary and alternate marks continue to unify Canadian Football League teams under a strong and recognizable visual system.