BC Lions
An orange lion's paw print. The color of orange has brightened considerably for the 2016 season.
Calgary Stampeders
A galloping white horse with a black drop shadow on a red circle with black and white trim.
Moved to alternate logo in 2020.
Edmonton Elks
A green and white elk's head is on a gold and green shield, and a single flat antler is above in green.
Edmonton Elks replaced Eskimos (and EE Football Team) as the team's name in time for the 2021 CFL season.
Hamilton Tiger-Cats
A front view of a yellow, white, black and red tiger-cat's head roaring.
Montreal Alouettes
A combination of several elements - An M, an alouette, an airplane, a fleur de lys, and the montreal city logo in red on a blue circle background.
Ottawa Redblacks
A white letter "R" on a black razor saw with red highlights. Wordmark "ROUGE" in red and "ET NOIR" in black.
Saskatchewan Roughriders
A letter "S" on a green field between two stalks of wheat in white on a black border and with green streaks on a green background.
Toronto Argonauts
A black football as a boat with white oars digging into the blue waters and a white mast with black trim and a blue letter "A." Arched wordmark "TORONTO" in white and "ARGONAUTS" in with blue highlights.
Winnipeg Blue Bombers
A blue with gold trim letter "W" and wordmark "WINNIPEG BLUE BOMBERS" in blue below the "W."
Football Sports Fan Products
CFL Alternate Logo
The CFL alternate logo has played a strategic role throughout CFL logo history. While the primary mark represents the league’s core identity, alternate designs provide flexibility for marketing and commemorative use. Over time, Canadian Football League teams have embraced these variations to celebrate milestones and enhance brand engagement.
Across different phases of CFL logo history, the CFL alternate logo has featured shield elements, stylized football graphics, and refined wordmarks. These updates maintained visual consistency while allowing creative expression. As a result, Canadian Football League teams could adapt their presentation without losing connection to the league’s established identity.
Today, the CFL alternate logo supports digital branding, merchandise, and special-edition campaigns. Recent refinements in CFL logo history emphasize clean typography and simplified shapes that align with modern design standards. Together, the primary and alternate marks continue to unify Canadian Football League teams under a strong and recognizable visual system.
