Primary Logos
Atlanta Dream
A large white letter "A" with a star at the top on a dark grey shield with a red phoenix and a blue basketball on it with a wordmark "ATLANTA DREAM" appearing above the shield…
Chicago Sky
The Willis Tower in yellow and white on a blue and yellow basketball with black trim, wordmark "CHICAGO" written above in white on black and "SKY" in yellow on a blue background with a black…
Connecticut Sun
The new Sun logo shows a navy blue letter "C" on an orange and blue shield with the rays of the sun shining behind it, at the bottom of the shield is the top of…
Dallas Wings
Winged horse in navy, volt green and cyan and a wordmark "WINGS" in white with volt green trim and "DALLAS" in volt green with a WNBA basketball.
Indiana Fever
Wordmark "Fever" scripted in custom font in red with white trim on blue with yellow and red circle with background. Wordmark "INDIANA" in yellow arched near the top.
Golden State Valkyries
A set of Valkyrie wings and the wings’ spine, down the logo’s center, two visual symbols in one. It’s shaped like a Valkyrie’s sword, “a symbol of courage, power, and authority,” according to the team.…
Las Vegas Aces
A wordmark "ACES" in white across a black diamond with the white letter "A" above it, silver initials "LV" below it, and a diamond in the middle.
Los Angeles Sparks
A purple ring with gold trim with encircled wordmark "LOS ANGELES SPARKS" in white. A gold and purple circle with a purple palm tree and a gold basketball in the center. Initials “LA” at the…
Minnesota Lynx
A blue with dark blue trim basketball and a green star representing the north star. Wordmark "MINNESOTA LYNX" in white arranged around the basketball. A sideview of Lynx's head in gray and white.
New York Liberty
The seafoam and black basketball torch from the Statue of Liberty in a black with white and black outline shield with the initials "NY" in white, and below in a custom font a wordmark "NEW…
Phoenix Mercury
On an orange planet with three black rings above the team script, wordmark "Phoenix" and "Mercury" in white on a black background. The color of purple was darkened.
Seattle Storm
The new design retains the iconic image of the Space Needle, which sits within basketball ribs and adds inspiration from Mount Rainier for its shape. At the center, a lightning bolt evokes the intensity, power,…
Washington Mystics
Wordmark "MYSTICS" in white with red trim with hoop and a WNBA basketball on a psychedelic dark blue, gray and red wavy banner.
Basketball Sports Fan Products
WNBA Primary Logo
The WNBA's primary logo has undergone several transformations throughout its history, each representing the league's growth and evolution. Let's delve into the captivating journey of the WNBA's primary logo and explore its significance.
When the WNBA was established in 1996, the league unveiled its first primary logo. This iconic design featured a player's silhouette in motion, capturing the dynamic and captivating nature of women's basketball. The player's pose exuded strength and determination, symbolizing the fierce competition and athleticism displayed on the court. The logo also incorporated the league's name in bold, sleek typography, solidifying its visual identity. This initial primary logo became an emblem of women's basketball and resonated with fans worldwide.
In 2013, the WNBA embarked on a rebranding journey, which included a refresh of its primary logo. The new logo maintained the essence of the original design while embracing a more modern and streamlined aesthetic. The silhouette of the player was refined, emphasizing fluidity and grace. The typography was updated to a contemporary style, aligning with the league's progressive image. This revamped primary logo represented the league's commitment to staying relevant and appealing to a broader audience.
In recent years, the WNBA has embraced a more inclusive and empowering approach to its primary logo. In 2020, the league introduced a significant update to its logo, centered on a refreshed interpretation of the player silhouette. This new design showcased the athleticism and strength of women's basketball players, challenging stereotypes and celebrating their achievements. The typography was refined with a bold and modern font, signifying the league's boldness and determination to push boundaries.
The WNBA's primary logo has become an emblem of the league's values and aspirations. It represents not only the athleticism and skill of its players but also the league's commitment to social justice and equality. The logo symbolizes empowerment and inspiration for women and girls worldwide, encouraging them to pursue their dreams and break barriers.
In conclusion, the primary logo of the WNBA has evolved over the years, reflecting the league's growth and embracing contemporary design aesthetics. From the original logo's dynamic player silhouette to the refined and empowering designs of recent years, each iteration has contributed to the visual storytelling of the league. The primary logo is a testament to the WNBA's dedication to excellence, inclusivity, and the advancement of women's sports. As the league continues to make strides, we eagerly anticipate the future iterations of its primary logo, which will undoubtedly continue to captivate and inspire.
