SLH News - Pelicans Logo History

The Evolution of the New Orleans Pelicans Logo: A Journey Through NBA Branding

The New Orleans Pelicans introduced their current logo in 2013, marking a significant rebranding moment after the franchise changed its name from the Hornets. The design centers around Louisiana’s state bird, the brown pelican, which is prominently featured with its wings spread wide and a basketball cradled in its beak. This presentation positions the pelican as a figure of vigilance …

SLH News - Hometown Name

When Only The Hometown Name Make Sense

Hartford Whalers Primary Logo 1993 – 1997 Professional sports franchises relocate all of the time. It’s a fact of life, no matter the game. The Carolina Hurricanes used to be the Hartford Whalers. The Texas Rangers were the Washington Senators. The Tennessee Titans began as the Houston Oilers. In the NBA, the franchise’s movement is perhaps the most rampant of …