What makes a logo live on, not for years, but decades? What turns a design into a legacy? The logo of the Dallas Mavericks isn’t merely an emblem: it is a story that never stopped evolving. The untamed fury of the court, the pride of a city, and the roar of thousands in the crowd. Somehow, it still feels fresh! …
The New Orleans Pelicans introduced their current logo in 2013, marking a significant rebranding moment after the franchise changed its name from the Hornets. The design centers around Louisiana’s state bird, the brown pelican, which is prominently featured with its wings spread wide and a basketball cradled in its beak. This presentation positions the pelican as a figure of vigilance …
