Certainly, it’s not why you turned the game on. And yet a team’s logo gives you an immediate impression of what’s to come. The same way a brightly branded bag of chips will catch your eye in the grocery store aisle more than a bland and uncompelling competitor, a good NBA logo sets a team apart long before you ever …
The New Orleans Pelicans introduced their current logo in 2013, marking a significant rebranding moment after the franchise changed its name from the Hornets. The design centers around Louisiana’s state bird, the brown pelican, which is prominently featured with its wings spread wide and a basketball cradled in its beak. This presentation positions the pelican as a figure of vigilance …
