New York-New Jersey Hitmen
Letter “H” in purple with black highlights and with jagged bottom edges.
New York-New Jersey Hitmen
2001 - 2002
Alternate Logo
A football guy wearing a leather helmet, looking very angry with the letter "H."
New York-New Jersey Hitmen
2001 - 2002
Wordmark Logo
Wordmark "HIT" in purple and "MEN" in black over another wordmark "NEW YORK - NEW JERSEY."
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New York-New Jersey Hitmen Logo History
The New York-New Jersey Hitmen competed during the inaugural season of the XFL. The original New York-New Jersey Hitmen logo featured a black-and-white skull wearing a red bandana, with two crossed swords positioned behind it. This intimidating composition reinforced the aggressive identity of the New York Hitmen XFL franchise and established the NJ Hitmen logo as one of the league’s most recognizable marks.
The skull design included bold “Hitmen” lettering across the forehead, ensuring immediate brand clarity. The crossed swords symbolized toughness and competitive resilience, while the high-contrast color scheme improved visibility on uniforms and merchandise. As a result, the New York-New Jersey Hitmen logo quickly became synonymous with power and grit within the New York Hitmen XFL branding landscape.
When the league relaunched in 2020, subtle refinements were introduced across team branding concepts, including discussions surrounding the NJ Hitmen logo. Designers enhanced detailing on sword hilts and refined typography for a cleaner presentation. However, the overall identity remained faithful to the original New York-New Jersey Hitmen logo concept. For a complete franchise overview, visit the Hitman history page on XFL. You can also explore our New York-New Jersey Hitmen Alternate Logo page to compare additional branding elements used during the team’s run.