The first notable alternate logo for Calgary was introduced in 1983 as part of an effort by then-owner Larry Ryckman to bring more excitement and color into CFL uniforms and branding. This design featured a red horse head with a white mane atop two crossed tomahawks set against a black background – symbolizing both strength and speed – all encircled by “Calgary Stampeder Football Club” written around it in yellow lettering outlined with blue trimming. This mark would be used until 1987 when it was replaced by another distinct crest featuring two stylized horses facing each other across an orange football field surrounded again with yellow lettering outlining blue trimming reading “Calgary Stampeder Football Club” this time above three stars signifying championship wins from 1948, 1971 & 1992 respectively.

The next major redesign came about after team ownership changed hands once again; this time introducing what many consider one of their best logos yet -the famous Red Horse Head Logo which has been associated ever since (1996) as being synonymous with Calgary's identity with Canada's pro sports landscape today! It features just that: A bold red horse head silhouette framed inside a circle containing “Stampeder Football Club" written along its circumference while being backed up behind white clouds resembling those seen on Alberta's provincial flag -a subtle but powerful homage paid towards hometown pride!