SLH News - Vegas Logo Loyalty

How Have Las Vegas Teams Used Logo Design To Build Instant Fan Loyalty?

For decades, Las Vegas was seen as a sports outlier. A city built on tourism and spectacle did not seem like fertile ground for long-term fan attachment. That assumption has been challenged quickly and convincingly. The arrival of major league teams forced a different question. How do you create loyalty in a market where many fans are transplants, visitors, or …

SLH News - 5 NFL Logo

Five Most Iconic Logos in the NFL

Football enthusiasts, it is time to explore the most emblematic symbols in the National Football League. These logos are not merely aesthetic designs; they embody each team’s essence, identity, and heritage, encapsulating their respective cities’ history, ideals, and pride. These logos have become essential to the NFL experience, featuring fierce creatures and traditional motifs. In no particular order, let us …

SLH News - NFL Story Logo

NFL Teams and Their Logos, A Story About Identity and Pride

If you think of golden arches, you automatically remember McDonald’s, right? If you see an apple with a small bite on the upper right side, you think of Apple. Logos have become the most important way to identify a company’s identity throughout the years and with the NFL the story is basically the same. From looking for your team’s latest …