A secondhand football jersey gave one NFL team its name. Another team started with a blank sheet of paper and a city desperate for football. Both ended up with famous logos, but the stories behind them couldn’t be more different. These are just two of the many NFL logo stories that illustrate how identity is created in the league. The …
Nine. That is how many times the Los Angeles area will have staged the NFL title game once Super Bowl LXI kicks off on 14 February 2027. The venue is SoFi Stadium, in Inglewood. Number one was played in this region too, back in January 1967, so the game returns to its starting point just as it turns 60. The …
An expansion team starts life with no championships, no old photographs, and no grandfather who remembers the first game. On day one, it can own only one thing: a color. Between 1988 and 1995, a run of new franchises in four leagues made that choice in public, and a surprising number of them landed on the same answer. Teal went …
Every few seasons a franchise announces that an old uniform is coming back, and the reaction follows a predictable script: delight from the fans old enough to remember it, curiosity from everyone else, and a merchandise run that sells out before kickoff. What is less obvious is why the NFL suddenly has so many throwbacks, including the popular NFL throwback …
NFL fans can forgive a bad draft pick faster than a bad logo. Change the colors, revive an old mark, or redraw a helmet, and everyone suddenly has an opinion. NFL teams do not change their logos every season, which is exactly why fans notice when they do. Since 2020, several franchises have altered their visual identity in very different …
Three NFL franchises changed how they look for the 2026 season, each in a different way. One replaced its primary mark outright. One simplified a logo it had been arguing with for years. One built an alternate identity around a coin. Read together, they say more about how teams handle their marks now than any single unveiling does. These changes …
Nike and the NFL just unveiled eight new uniforms built entirely around rivalry. Here’s what they reveal about how a team’s colors carry its identity onto the field. This season, one home game against a division rival gets its own uniform. On August 25, 2026, Nike and the NFL revealed eight new designs tied to the Rivalries program, a collection …
A sports logo may look like a picture, but it is more than that. It represents a team, its city, and, most importantly, the memories connected to it. The Baltimore Ravens logo is a great example of a design that has been recognizable for many years. The Ravens joined the NFL in 1996, and the team’s name was inspired by …
The Atlanta Falcons’ logo is one of the most famous in the NFL. It has been closely tied to the team’s identity for almost 60 years and has also evolved with changes in sports design. Many business franchises have been renamed drastically; the Falcons are just the opposite. They’ve carefully worked on their visual identity, keeping the elements that their …
Most NFL logos have moved in one direction over the decades: more detail, more shading, more going on. The New York Giants went the other way. The mark the team uses today is two lowercase letters, and it is very close to something the franchise first put on its helmets more than sixty years ago. The story of how it …
