In 1999, the team decided to make another change to its branding and introduced an updated version of its classic wordmark logo that included two lions facing each other with one paw upraised as if they were roaring at each other—a symbol designed to represent strength and determination which are core values associated with this franchise. This design remained unchanged until 2019 when yet another update was made; this time introducing brighter colors such as navy blue, orange, yellow, and white which gave off a more vibrant look overall while still retaining some elements from previous designs like the two lions facing each other surrounded by flames representing passion for victory along with paws raised ready to fight against any adversary who stands in their way!

The BC Lions' current wordmark is undoubtedly one of the most recognizable logos within Canadian sports history due not only because of its long-standing presence but also because it perfectly encapsulates what makes them so special: resilience through adversity coupled together courageously fighting towards success no matter what obstacles come before them!