Arizona Wildcats
A custom letter "A" in red and inside a larger block style letter "A" in blue. The size of the logo was shortened from the previous logo.
BYU Cougars
A white letter "Y" on a dark blue oval background. A slightly smaller letter, "Y."
Central Florida Knights
Initials "UCF" in gold with white highlights on a formed black background arranged in a diagonal pattern. Changed their color gold.
Cincinnati Bearcats
Black letter “C” with toes to form bearcat’s paw above a bold red underscore.
Colorado Buffaloes
Interlocking gold letters "CU" on a charging black buffalo with gold trim. A new shade of gold.
Houston Cougars
Red interlocking beveled letters “UH” with white and red. Promoted to Primary status in December 2017.
Iowa State Cyclones
A red beveled with yellow trim letter "I" with a arched yellow with red trim wordmark "STATE."
Kansas Jayhawks
Right-facing Jayhawk in blue, red, and yellow wearing shoes and "KU" on the chest. Change to the shade of blue and a new font Trajan typeface.
Kansas State Wildcats
A silhouetted side view of a wildcat's head in purple. A new darkened purple.
Oklahoma State Cowboys
Updated initials "OSU" mark, simplified from the previous primary logo by removing extra black outline.
TCU Horned Frogs
Three letters "TCU" in purple with white trim in an arched pattern. The letters "TCU" represent the school Texas Christian University. After a year a new shade of purple became the primary color, which they now call Horned Frog Purple.
Texas Tech Red Raiders
Red letters "TT" with one letter "T" larger and the other smaller, and on top of each other in red with blue trim. A new shade of red.
Utah Utes
The red letter "U" is in a black circle with two white and red feathers hanging on the left side. A new shade of red.
"School Spirit Never Graduates"
From the first kickoff to the Final Four, your colors represent a lifetime of memories. Celebrate the traditions that define your campus and rep your alma mater with officially licensed gear for every season.
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Big 12 Conference Logo History
The Big 12 Conference Logo has remained a strong symbol for the league, and each school’s Big 12 Teams Primary Logo helps tell its identity. As you browse the full list of Big 12 teams logos, you will see how every design improved with time. Visit the team’s Wikipedia page for more background on its branding history.
Each Big 12 Teams Primary Logo listed here appears in chronological order to make your viewing easier. The clean images capture every update clearly, while the full set of Big 12 teams logos helps you track visual changes across the conference. For alternate versions, you can also visit the Big 12 Alternate Logo Page.
This collection gives you a simple way to view the Big 12 Conference Logo alongside all school marks. Because every Big 12 Teams Primary Logo is included, you get a complete visual history without scrolling through separate sources. These Big 12 teams logos reflect the traditions and styles each program continues to build.
