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Seven years after reintroducing the cartoon bird as an alternate logo that appeared on the team’s caps, the Baltimore Orioles have gone all-in by making it their primary logo starting in 2019.
The logo replaces the Orioles scripted logo with the “Ornithologically Correct Bird” that was first used as an official logo in 1992 to mark the team’s move to the new Oriole Park at Camden Yards ballpark.
Before the people of Kansas City developed their longstanding and staunch support for the Kansas City Royals baseball team, they had been abandoned by their previous city franchise. The Kansas City Athletics used to
represent the city in the American League in the past. Unfortunately, the owner of the sports franchise had been unhappy about the city for almost a decade before he got enough votes at the American League to allow the move. After relocating the city’s baseball franchise to Oakland, Charlie Finley attracted massive criticism from the then Missouri US Senator. Stuart Symington demanded the American League to create a new franchise for the city, and the Kauffman’s earned their city legacy by founding the Royals.
The Philadelphia Phillies unveiled their new logo in early December. The new logo as we have shown here on Sports Logo History isn’t a dramatic makeover, but rather a slight tweak. The Phillies’ cursive typography — sans the red underline — is retained, along with the stars that dot the two I’s. Also retained is the Liberty Bell in the background, which is enlarged and set in a very dark shade of blue. Lastly, the new logo gets rid of the red-bordered blue baseball diamond.
There is no word yet on why the Phillies altered their logo, and this decision may mean much. In an Inquirer report on the logo’s unveiling, Nick Tricome pointed out that “design changes usually come around when a franchisee believes it’s at a turning point.” He cited the case of the Edmonton Oilers in the National Hockey League, which two years ago changed from their iconic blue uniforms to orange ones. This change, according to Oiler’s vice-chairman Bob Nicholson, marks the team’s transition to a new era and identity.
Recently, the Miami Marlins presented exciting news about their new logo as a part of a new path for the organization under the new ownership group. The refreshed look further puts a stamp of the ownership group headed by Bruce Sherman and Derek Jeter on the organization. Now the club’s color palette has been changed ever-so-slightly and the team’s primary “M” logo – introduced in 2012 – has been redesigned. The new logo is intended to look like the city’s famous neon nightclub signs.
“The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins said in their recent release in November. “The pairing of Miami Blue and Caliente Red pop off of the base color of Midnight Black, energizing the script and giving the logo an electric and vibrant look emblematic of the Miami energy and nightlife.”
Jeter noted that the organization thought about bringing back teal, prominent in the early years of the franchise. But instead, they decided to create a new image.
For the 2018 season, the Milwaukee Brewers have changed their primary logo for the sixth time in 48 years, moving to the typical letter logo that is widespread throughout Major League Baseball. The Brewers have been very stealth about the change, as they have been using this logo for many years since it arrived as an alternate logo. However, in recent years they have informally been using the alternate version more than the primary logo and now making it officially the primary logo.
The new primary logo has been moved from their alternate logo collection, which began as an alternate logo in 2000 over 15 years ago. The change from alternate logo to primary is now a trend in MLB, most recently Colorado Rockies made this same change last year after several other teams made similar switches of logos.
The NBA champion Cleveland Cavaliers will have an update look next season, thanks to a new logo collection announced on MAY31.
According to the team, the new logo launching in the 2017-18 season will simplify and modernize the look of the cavalier’s brand. The timing of the new logo coming just one day before game 1 of the NBA Finals matchup game against the Golden State Warriors. The logo change also comes for the NBA inaugural brand partnership.
The Cavs collaborate with the design team of Nike, who becomes the NBA’S official uniform providers for the 2017-18 season. There will be a new Cleveland uniform as well that is set to be unveiled later this year, also in addition as part of a recently announced partnership between the Cavaliers and Goodyear Tire & Rubber Company, Goodyear’s iconic Wingfoot logo will appear on the Cavs player jerseys next year.
The Charlotte Bobcats unveiled a new logo that will be the franchise re-branding as the “Charlotte Hornets” for the upcoming 2014-15 NBA season. The new logo, seen above, was announced during halftime of Charlotte’s home game against Utah at the Time Warner Cable Arena.
“Tonight is a special night for all the fans in the Carolinas,” Bobcats owner Michael Jordan told the home crowd. “You guys asked and we delivered.”
“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with fans,” Bobcats president Fred Whitfield. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”
The Bobcats also announced that the original Hornets’ popular mascot, “Hugo the Hornet,” will also return next season. Merchandise bearing the new logos will be available on Jan. 18 2014.