SPORTS LOGO HISTORY

Sports Logo HistorySports Logo History
  • Home
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • More…
    • Sports Logo News
    • League Logo Battle
    • Sports Logo Forum
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History
    • Sports News History
    • Sports Market History
    • Sports Logo History Products

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Image
Hornets New Logo - Sports Logo-1

Charlotte Unveils New Hornets Logo

The Charlotte Bobcats unveiled a new logo that will be the franchise re-branding as the “Charlotte Hornets” for the upcoming 2014-15 NBA season. The new logo, seen above, was announced during halftime of Charlotte’s home game against Utah at the Time Warner Cable Arena.

Charlotte Bobcats Primary Logo 2013 - 2014

Charlotte Bobcats Primary Logo 2013 - 2014

“Tonight is a special night for all the fans in the Carolinas,” Bobcats owner Michael Jordan told the home crowd. “You guys asked and we delivered.”

“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with fans,” Bobcats president Fred Whitfield. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”

Charlotte Hornets Primary Logo 2015 - Present

Charlotte Hornets Primary Logo 2015 - Present

The Bobcats also announced that the original Hornets’ popular mascot, “Hugo the Hornet,” will also return next season. Merchandise bearing the new logos will be available on Jan. 18 2014.

Jordan announced in May that the Bobcats would re-brand as the Hornets shortly after the New Orleans Hornets relinquished the nickname by becoming the “Pelicans” for this season. The original Hornets joined the NBA as an expansion franchise in 1988 and spent 14 seasons in Charlotte before being moved to New Orleans by former owner George Shinn in 2002. Shinn opted to keep the nickname but eventually sold the franchise to the NBA in 2010. In April 2012, the league sold the franchise to Tom Benson, who sought the Pelicans name change to better reflect the team’s home.

Charlotte Hornets Alternate Logo 2014 - Present

Charlotte Hornets Alternate Logo 2014 - Present

The Bobcats joined the NBA as an expansion franchise in 2004. Jordan purchased a majority stake in the Bobcats in 2010. While Bobcats are indigenous to the Carolinas, the Charlotte Observer noted last December that the “Charlotte Hornets” moniker drew its inspiration from the 1700s.

**The Hornets nickname in Charlotte dates back to the Revolutionary War when British General Charles Cornwallis compared the resistance in Charlotte to a hornet’s nest. It has been used in sports by a minor league baseball team (1901-73), an upstart football league team (1974-75) and the city’s first NBA franchise.**

The Bobcats offered this conceptual background on the new primary logo.

**The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes raised antennae, expanded wings and pointed stinger depict its relentless intensity. Incorporated within the logo is a basketball that doubles as the hornet’s body. The Charlotte Hornets wordmark is written across the insect. The logo contains several odes to that of the original Hornets with its white wings, white accents within its eyes, a stinger and the inclusion of a basketball.

Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos or concept logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.

Our partner site is Sports Team History takes a look at the history of each and every professional sports team.




charlotte bobcatscharlotte hornetshornetshornets logoHornets new logonew logorebrandingsting

Sports News History

Sports News Worth Knowing

RSS Headline News

  • Anthony Joshua net worth: Purse history, career earnings for former heavyweight boxing champion
  • Who has scored the most goals in international football? Lionel Messi chasing Cristiano Ronaldo all-time record
  • Florida Atlantic and the 10 most amazing runs to the men’s Final Four
  • Where is Florida Atlantic? Location & more to know about FAU Owls basketball program
  • ‘Fearless’ SDSU topples No. 1 overall seed Bama

SLH News

"Latest Sports Logo History News"

Canadian Pride Embraces the Toronto Blue Jays Logo

March 24, 2023

From 1918 to Today’s Iconic Boston Red Sox Logo

March 24, 2023

Interesting Facts About Top NFL Team Logos

March 8, 2023

From Packers to the Wizards Logo History

March 1, 2023

History and Evolution of The Stanley Cup Logo

February 17, 2023

Jayhawks’ Primary Logo Progression Since 1912

February 16, 2023

49ers Primary Logo has Existed for Nearly 6 Decades

February 3, 2023

SLH Prodcut Sale

Sports Logo Battle
National Football League Logo
National Basketball Associations Logo
Major League Baseball Logo 2019
Image
NCAA Primary Logo 2000 - Present
League and Conference Sports Logo Battle is where anything goes between all teams in each league or conference. See all the professional teams and college teams from the major conferences. Who is your favorite team, and are they the best in their league or conference?
All Leagues and Conferences
MLB League Battle
NBA League Battle
NHL League Battle
NFL League Battle
WNBA League Battle
ACC Conference Battle
Big 12 Conference Battle
Big 10 Conference Battle
PAC 12 Conference Battle
SEC Conference Battle

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Sports Logo News

Canadian Pride Embraces the Toronto Blue Jays Logo

March 24, 2023

From 1918 to Today’s Iconic Boston Red Sox Logo

March 24, 2023

Interesting Facts About Top NFL Team Logos

March 8, 2023

From Packers to the Wizards Logo History

March 1, 2023

Sports Team History Logo
Sports News History Logo
Sports Market History Logo
Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."

  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy

© 2013 - 2023 - Sports History Group LLC - All Rights Reserved
  • Home
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • Premier Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • More…
    • Sports Logo News
    • League Logo Battle
    • Sports Logo Forum
    • Clash of Logos
      • MLB Logo Tourney
      • NBA Logo Tourney
      • NFL Logo Tourney
      • NHL Logo Tourney
    • Sports Team History
    • Sports News History
    • Sports Market History
    • Sports Logo History Products
New Forum Popup Ad #1