SPORTS LOGO HISTORY

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Brewers New Logo 2018 - Sports Logo

Brewers “M-Barley” Primary Logo Now Official

Clash of Logos - MLB Logo Tourney
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Milwaukee Brewers Primary Logo 2018 - 2019

Milwaukee Brewers Primary Logo 2018 - 2019

For the 2018 season, the Milwaukee Brewers have changed their primary logo for the sixth time in 48 years, moving to the typical letter logo that is widespread throughout Major League Baseball. The Brewers have been very stealth about the change, as they have been using this logo for many years since it arrived as an alternate logo. However, in recent years they have informally been using the alternate version more than the primary logo and now making it officially the primary logo.

The new primary logo has been moved from their alternate logo collection, which began as an alternate logo in 2000 over 15 years ago. The change from alternate logo to primary is now a trend in MLB, most recently Colorado Rockies made this same change last year after several other teams made similar switches of logos.

The new 2018 “M-Barley” logo is keeping the rich tradition of what the barley leaf means to the city Milwaukee as it is prominently displayed below the letter “M.” The letter “M” represents the city of Milwaukee. This logo also continues the rich color scheme from the previous logo with blue and gold.

Milwaukee Brewers Primary Logo 1978 - 1993

Milwaukee Brewers Primary Logo 1978 - 1993

Unfortunately, the Brewers did not change back to a rendition of the classic Milwaukee primary logo of the letter “MB” shaped like baseball mitt from 1973 - 1994. This creative and classic logo is still a fan favorite to this day. The Brewers logo history has shown very distinctive logo changes in the past until this most recent change.

Finally, this new logo does have a distinct style with the scripted font for the letter “M” and the color combination of blue and gold. The scripted letter and the barley leaf, definitely separate the Brewers from the typical block letter logo that has been in MLB from the early 1900s. If we must change to a letter logo, the Brewers did get right by staying away from the block letters such as the Cleveland Indians did in 2016.

To see the progression of all the Brewers' primary logo - click here.

Sports Logo History is a community of sports logo enthusiast who enjoys the history of each team’s logo history. Sports Logo History has primary logos, alternate logos, wordmark logos or concept logos from the NFL, NBA, MLB, MLS, NHL, Premier League, WNBA, CFL, NCAA, ABA, USFL, AAF, and XFL.

Our partner site is Sports Team History takes a look at the history of each and every professional sports team.




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Sports Logo News

A Look at the Kansas City Royals Sports Logo History

July 19, 2022

Strong and Bold New Logo for Brown Bears

July 9, 2022

What You May Not Know About Some Premier League Logos

July 4, 2022

New Look and Branding for the Utah Jazz

June 26, 2022

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