kansas city royals logos

The initials for Kansas City, “KC” on blue shield with gold crown.

The 2002 logo features the letter link “KC” on a blue shield with gold crown over blue wordmark “Royals.” The “R” on the shield was removed.

Only change to the 1993 logo is the change from a yellow second tone to now a gold second tone.

The scripted wordmark “Royals” is now larger and sticking out on both sides of the crown. The crown has not changed, but again smaller.

In 1979, the Royals logo made slight changes. The scripted wordmark below the crown “Royals” is now in blue. The blue and yellow crown has become smaller.

The task to create the team logo was assigned to Hallmark Cards, based in Kansas City since 1910. They assigned the job to 15 artists. The winning artist was Shannon Manning a White Sox fan at the time. A package designer at Hallmark, Manning’s now-familiar crown logo embraced the dominant corporate branding style of the late ’60s, a relatively simple visual featuring minimal typography, enclosed within a bold, graphic geometric shape. Contemporary and striking, Manning’s work holds up remarkably well today.