The Atlanta Falcons will be one of about a half dozen teams this next NFL season (whenever and wherever it takes place) with a new on-field look. While the Dirty Birds will maintain their longtime primary logo (a form of it has been used for the franchise’s entire existence – since 1996) and black, red, and white color scheme, they …
Atlanta Falcons Logo History – Wordmark Logo
The Atlanta Falcons logo wordmark features a bold, angular typeface that mirrors the speed and aggression of the team’s visual identity. Typically shown in black or red, the wordmark uses extended block letters with slight slants. This strong style fits perfectly with the team’s fast-paced image. As seen in Atlanta Falcons logo history, the font choice is a key brand …


