SPORTS LOGO HISTORY

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Sunderland AFC Logo History – Primary Logo

The Sunderland AFC logo serves as a proud emblem for one of the most storied clubs in North East England. Since 1879, the Sunderland AFC logo history has reflected the industrial heart of Wearside and the club's competitive spirit. Our digital archive features every official Sunderland AFC logo PNG file for fans and historians. Consequently, you can trace the visual evolution from early civic shields to the majestic modern crest worn today.

sunderland-afc-primary-logo

Sunderland AFC

1999 - Present

It is composed of a red and white shield, divided into four segments — red and white stripes on the upper right and lower left ones, and solid red with golden details for the upper left and lower right ones.

The shield features a red, black, and white ornament at its top, with a red ribbon running horizontally across it.

Two black lions are placed on either side of the crest, making it appear more traditional and heraldic. The wordmark is now written in white over the red ribbon, arched under the crest.


Sunderland AFC Team History
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Sunderland AFC Primary Logo 1991 - 1999

Sunderland AFC

1991 - 1999

In 1991 the blue is replaced by black again. No other changes, it is exactly the same crest as the one from 1977, only with the different color of the upper part.

Sunderland AFC Primary Logo 1977 - 1991

Sunderland AFC

1977 - 1991

In 1977 the blue color is back but in its darker shade. The inscription features the same bold serif typeface as in the previous version. The lines on the black football became thinner and now were almost invisible.

Sunderland AFC Primary Logo 1972 - 1977

Sunderland AFC

1972 - 1977

In 1972 the blue part of the crest was changed into black, and the ship was now in white. It made the logo look more masculine and brutal, though this version only stayed with the club for five years.

Sunderland AFC Primary Logo 1963 - 1972

Sunderland AFC

1970 - 1972

The Sunderland logo, created in 1970, was composed of a traditional shield-shaped badge with a red and white vertical striped pattern. The upper part of the shield was colored calm blue and had its bottom edge wavy, resembling a water line.

On the striped part of the crest, there was a solid black circle in a blue outline placed, the circle featured white lines, making it look like a football, and an “AFC” lettering, also in white.

The “Sunderland” inscription was located on the blue part of the badge, under the black geometric ship silhouette.

Sunderland AFC Primary Logo 1966 - 1972

Sunderland AFC

1966 - 1970

For seven years, the club used an emblem with the letter “S” and “A.F.C.” This is an abbreviation of the full name of the football club, “Sunderland Associated Football Club.” The color is scarlet on white. The font is sans-serif.

Sunderland AFC Primary Logo 1937 - 1966

Sunderland AFC

1937 - 1966

In 1937, the team changed the design of the logo. The shield became blue, surrounded in white and red trim. Below is the inscription “1936-37.”

Sunderland AFC Primary Logo 1913 - 1937

Sunderland AFC

1913 - 1937

The emblem is made in a heraldic style. The main elements of the emblem are a white shield, feathers, leaves, a globe, a knight’s helmet, and a ribbon with the motto “Nil Desperandum Auspice Deo”, borrowed from the city’s coat of arms.

Sunderland AFC Primary Logo 1880 - 1972

Sunderland AFC

1880 - 1913

The first club crest, devised when Sunderland AFC was founded, featured a black cat, a black and blue ship and a gold football in front of the club’s red and white stripes. The upper section of this badge was taken from the Sunderland coat of arms, with the ship representative of the ship building industry Sunderland was famous for.

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Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo
Sunderland AFC Logo History - Primary Logo




sunderland-afc-primary-logo

Sunderland AFC Fans, Time to Make Your Mark!

Get ready for the exhilarating Premier League Team Logo Battle, where Sunderland AFC’s crest—an emblem of our unyielding spirit and steadfast resilience—boldly faces the emblems of the competition. Our logo, a symbol of pride featuring the iconic red and white stripes, flanked by heraldic black lions and adorned with the Wearmouth Bridge and Penshaw Monument, is more than just a design—it’s a testament to our club’s rich history, industrial heritage, and unshakeable strength. Deeply rooted in the heart of Wearside, this emblem encapsulates the essence of Sunderland AFC: resilient, relentless, and fiercely loyal, just like the Mackems who support it.
As Sunderland fans, we proudly wear this badge, a mark of our unwavering support and community pride. Join us in this thrilling competition as our crest rises to supremacy, embodying the indomitable spirit of Sunderland AFC and its devoted supporters. Let’s show the world that our logo doesn’t just stand out—it roars, symbolizing Wearside’s relentless determination and the enduring pride of the Black Cats!

Click to go to Premier Logo Battle and vote

(Unlimited Votes) Choose your favorite Sunderland AFC primary logo?

Sunderland AFC Logo History

The Sunderland AFC logo history originally drew inspiration from the city’s coat of arms and the local shipbuilding industry. During the early 20th century, the club often featured a black cat in its imagery to honor its famous nickname. However, the team adopted a more structured Sunderland AFC logo in 1963. This design placed a ship and a football inside a traditional shield. Therefore, the classic Sunderland AFC logo PNG represented the club’s identity during its long tenure at Roker Park. It highlighted the deep connection between the football team and the hard-working community of Sunderland.

In 1997, the club moved to the Stadium of Light and introduced a sophisticated new Sunderland AFC logo. This version of the Sunderland AFC logo history features a shield flanked by two lions. These animals represent strength and nobility. You can visit our Newcastle United FC logo page to see how their regional rivals also utilize local heraldry. The modern Sunderland AFC logo PNG includes the Penshaw Monument and the Wearmouth Bridge to celebrate local landmarks. Furthermore, the colliery wheel at the top honors the region's mining heritage. These details ensure that the badge remains a symbol of regional pride.

The Sunderland AFC logo continues to inspire the "Red and White Army" across every division. You can visit the official Sunderland AFC team history page to learn more about the club's major trophy wins. We maintain a complete record of the Sunderland AFC logo history to document these artistic changes. Every high-resolution Sunderland AFC logo PNG captures a specific era of footballing passion on Wearside. Ultimately, the motto "Consectatio Excellentiae" reminds everyone that the club always strives for greatness.

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