Aston Villa FC Primary Logo
Aston Villa FC is one of the oldest and most successful football clubs in England. Founded in 1874, Aston Villa has a long and storied history that includes seven league titles, seven FA Cup wins, and five League Cup victories. The club's primary logo has evolved over the years to reflect its rich heritage while also staying modernized for today’s fans.
The original badge used by Aston Villa was designed in 1888 when William McGregor founded The Football League (now known as the English Premier League). It featured an image of a lion rampant on top of an old-fashioned shield with “Villa” written across it in bold letters. This design remained unchanged until 1972 when it was replaced by a more contemporary crest featuring two lions flanking either side of another shield with “AVFC” written across it instead. This logo lasted until 2007 when they unveiled their current design which features three lions along with various other elements such as stars, claret & blue stripes at each corner, and their motto "Prepared".
Today's version still pays homage to their past designs but adds some modern touches like replacing traditional lettering with stylized text for example; this gives them more flexibility to use different colors or fonts depending on what look they are going for at any given time making sure that no matter what changes have been made throughout history there will always be something recognizable about Aston Villas iconic brand identity!
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2024 - Present
A standing lion in maroon centered on a blue background with the wordmark “ASTON VILLA” and “1874” in gold on the maroon with blue trim outside ring.
2016 - 2024
In the spring of 2016, Aston Villa completed a historically poor season. The team came bottom of the Premier League and were relegated. Amidst all this, the club introduced a new emblem costing around £100,000 – a massive sum for minor alterations like the lion’s acquisition of a more heraldic look… and claws. On top of this, the motto ‘Prepared’ was removed to make the lion bigger.
2007 - 2016
On August 14th, 2006 the American Randy Lerner bought Aston Villa for £62.6 million. To symbolize the beginning of a new era, this emblem was introduced the following year. The white star reflects the victory against Bayern Munich in the 1982 European Cup. The motto Prepared has been used since 1878.
2000 - 2007
With the arrival of the new millennium, the lion was modernized and the abbreviation F.C. was dropped. The claret and light-blue stripes symbolize the colors of the shirt, which haven’t changed since 1887.
1992 - 2000
The original lion was red, but during the 20th century, there were white, claret, and light-blue variations until this one was introduced in 1992. Since then, Villa’s lion has been yellow.
1973 - 1992
The rampant lion from Scotland’s national crest was Aston Villa’s first emblem and has never been replaced. Prior to this badge, the lion could be seen without the surrounding shield as well.
1969 - 1973
In 1969, the shield is gone as the blue lion is above the initials “AV” in blue on a red background.
1956 - 1969
The Scottish lion is back in red on a blue with a gold trim shield. Below is a blue with a gold trim banner with a wordmark “PREPARED” in gold.
1886 - 1956
A major change to the crest in 1886, as a shield with several colors of blue, red, and yellow in different patterns. A banner below in white with a wordmark “FORWARD” in black.
1878 - 1886
The Scottish identity assumed its greatest importance when McGregor decided the lion from Scotland’s royal crest should be the emblem of Aston Villa.