In 2006, in order to rebrand and modernize the club's image, the club badge and coat of arms were replaced by a professionally designed logo/emblem. This revamp displayed a sleeker and more elegant cockerel standing on an old-time football. The club claimed that they dropped their club name and would be using the rebranded logo only on playing kits.
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2006 - Present
In 2006, the old Tottenham Hotspur logo gave way to a new symbol of the club. Talented designers created a new stylish image of the cock on the ball. Also the inscription “Tottenham Hotspur” was added under it.
1999 - 2006
In 1983, the emblem of Tottenham Hotspur crossed with the coat of arms. The cockerel is white and blue, the lions, holding a shield, and the ribbon with a motto in Latin saying “Audere Est Facere” written on the coat of arms.
1997 - 1999
Hotspurs decided to add more elements to the crest ‒ the motto scroll which read “Audere est Facere” and two red lions. The lions located on the left and on the right had a heraldic origin. They were borrowed from the Northumberland family.
1995 - 1997
The shield came back in a different design with the same white with blue trim. The cockerel is standing on a blue circle and inside the circle is initials “THFC” in blue.
1983 - 1995
In 1983, the emblem of Tottenham Hotspur crossed with the coat of arms. The cockerel is yellow and blue, the lions, holding a shield, and the ribbon with a motto in Latin saying “Audere Est Facere” written on the coat of arms.
1967 - 1983
A new design for Tottenham with the cockerel now standing on a football, all in blue. The football is showing seams throughout the ball.
1951 - 1967
In 1951, Tottenham changed the color to a darker blue and change the rooster to a cockerel with the same shield.
1921 - 1951
The beginning shield for Tottenham started with a white shield that has a heavy blue trim and a blue rooster in the center of the shield.