SLH News - Original Six Logos

Frozen Aesthetics: The Evolution of the NHL’s “Original Six” Logos

In the world of professional sports, few things command as much respect as the “Original Six” franchises of the NHL. These teams represent the foundation of modern hockey, and their visual identities are more than just marketing tools. They are historical artifacts that have survived world wars, economic shifts, and the league’s expansion. While some clubs hit upon a perfect …

SLH News - NHL Oldest Logos

What are the Oldest Unchanged Logos in the NHL Today?

Somewhere in a Salt Lake City equipment room last May, a Utah Mammoth staffer unpacked jerseys bearing a brand-new crest — a woolly mammoth with the Wasatch Range carved into its silhouette, the product of hundreds of thousands of fan votes and 13 months of design deliberation. It was and remains, genuinely, a beautiful logo. But in Detroit, Montreal, and …

SLH News - NHL Uniform Logos

The Ducks, Kings, and Canucks: A Look at How Their Uniform Logos Have Evolved Over Time

Anaheim Ducks In 1993, a newcomer appeared in the NHL—the Mighty Ducks, a team founded by the Walt Disney Company. The hockey club got its name from the Disney film The Mighty Ducks, released a year earlier and became hugely popular in America. The team also adopted Disney’s logo style. The designers chose purple, jade, white, and silver as the …