The Los Angeles Kings’ logo has changed dramatically since the team joined the NHL in 1967. Their first design featured a jewel-encrusted crown in purple and gold colors, officially called “Forum Blue.” This royal theme established their unique identity in professional hockey. The Kings’ visual brand changed a lot over time. A significant shift happened in 1988 when the team …
Los Angeles Kings 2025 – Present A throwback logo to the one used by the club from 1988 to 1998. A wordmark “KINGS” in black italic with white highlight with black speed lines on a silver with white and black trim banner over a crown in black, and a wordmark “Los Angeles” is black on top. Kings Alternate LogoKings Primary …
Los Angeles Kings 2025 – Present A throwback logo to the one used by the club from 1988 to 1998. A wordmark “KINGS” in black italic with white highlight with black speed lines on a silver with white and black trim banner over a crown in black, and a wordmark “Los Angeles” is black on top. Kings Primary LogoKings Wordmark …
Los Angeles Kings 2025 – Present A throwback logo to the one used by the club from 1988 to 1998. A wordmark “KINGS” in black italic with white highlight with black speed lines on a silver with white and black trim banner over a crown in black, and a wordmark “Los Angeles” is black on top. Kings Alternate LogoKings Wordmark …
