Denver Broncos Primary Logo 1962 - 1969

It is no secret that the Denver Broncos have had a storied history since they became a charter member of the AFL in 1960. They became associated with the NFL as part of the 1970 AFL-NFL merger. The Broncos have won over 10+ division championships in their history.  After losing their first four Super Bowl appearances, the Denver Broncos won back-to-back Super Bowl championships in 1997 and 1998, defeating the Green Bay Packers and the Atlanta Falcons. They would have another Super Bowl victory in 2015. Great players such as John Elway, Terrell Davis, Shannon Sharpe, and Peyton Manning

The Denver Broncos have had many logo changes throughout the history of their franchise. Let’s go over the logo history of the Denver Broncos. 

There is no secret that the Denver Broncos' logo history is vast. Their first logo features a football player wearing a brown and mustard-yellow jersey. The helmet worn by the football player is also mustard yellow. The football player in the logo is riding a yellow bronco. The bronco is bucking. The logo has a white background. The logo was in existence for only two years.  

In 1962, the Broncos unveiled another primary logo with a different color scheme of orange, white, and royal blue. The new logo had a football player holding a football while wearing a uniform in the aforementioned color scheme. He was riding a bucking Bronco that is colored orange. 

During the same time, the Broncos introduced an alternate logo that was similar to the primary logo just described. The only difference is that they had a blue shield that said: “Go Broncos Go” in white. Both logos were in use from 1962 to 1969.  

During that time, the Broncos introduced a new wordmark logo. It simply says “Broncos” in blue font. This wordmark logo lasted until 1996. 

In 1970, the Denver Broncos adopted a logo that would last them for over two decades. While they maintained the color scheme of the last logo, this logo was highlighted by a letter “D” in orange. A white horse is contained within the orange-colored “D.” One can see that there is steam coming out of the horse’s nose. The horse’s hind legs are in the air.  

In 1993, the Broncos made slight modifications to their logo. They kept the orange-colored “D” and the white horse contained within the “D.” However, there were subtle changes in the outlines and facial features contained within the white horse. This logo lasted until 1996. 

Denver Broncos Alternate Logo 1997 - Present

In 1997, the Denver Broncos underwent a drastic change to their primary logo. It is the head of a white horse. The white horse’s head contains an orange-colored mane. The franchise would keep orange and white as part of its color scheme. However, this new logo has navy blue as part of its color scheme. Navy blue outlines can be on the horse’s mane and face. This remains Bronco’s primary logo to this day.

During that same year, the Broncos updated their watermark logo. It consisted of a tiny “Denver” wordmark in orange. However, the bigger “BRONCOS” color in navy blue is the highlight of that magazine.

Additionally, two alternate logos were introduced in 1997. The first alternate logo was a combination of the primary logo on the top and the navy blue “BRONCOS” wordmark on the bottom.

The second alternate logo features a bucking bronco. However, the full body of the bronco can be seen in this logo. One can see that this bronco has an orange mane. A navy blue outline surrounds this logo.

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