Illinois Fighting Illini
A block letter "I" in orange with blue trim. A return to a traditional shade of orange.
Maryland Terrapins
A red with yellow and black trim above a banner of the Maryland state flag.
Michigan State Spartans
A side view of a green Spartan warrior helmet. A new shade of green.
Michigan Wolverines
A yellow block letter "M." The letter "M" represents the state of Michigan. Again a new shade of yellow.
Nebraska Cornhuskers
The letter "N" is in red with white and red outlines. The proportions were slightly revised.
Ohio State Buckeyes
Wordmark "OHIO STATE" in black and written across a red letter "O" with a grey outline.
Penn State Nittany Lions
White lions head on a navy blue background shape like an oval.
Purdue Boilermakers
Gold with silver and black trim slanted letter "P." The shade of gold was revised, and silver was replaced by Railroad Gray.
Southern California Trojans
Interlocked Initials "SC" in red with gold trim. The symmetry of the SC was slightly modified. Colors remained the same cardinal and gold.
UCLA Bruins
The script initials "UCLA" remains the primary logo but there is no tail that stretches under the four letters and no black shadow. In partnership with Under Armour.
Washington Huskies
A block letter "W" in purple with gold trim. A new shade of purple.
Wisconsin Badgers
A red letter "W" with a black drop shadow. Called the "Motion W" logo. In partnership with Under Armour, Wisconsin refreshed its primary logo in July 2017. Colors remained the same but the primary "Motion…
Big 10 Conference Logo History
The Big 10 Conference logo introduced stronger shapes and cleaner lines over time, giving the league a defined visual identity. Each update helped represent all Big 10 teams while keeping the brand unified. You can also view alternate marks on the Big 10 Conference Alternate Logo page for added variations. For more information about the conference, visit the Big Ten Conference Wikipedia page.
Throughout the full Big 10 logo history, designers focused on simple forms and bold typography. The goal was to create a mark that remained recognizable alongside every identity within the league. These design choices ensured that the Big 10 Conference logo matched the visual style of all Big 10 teams, while still maintaining a consistent conference look.
The current Big 10 Conference logo uses a clean and balanced layout that works well across modern digital and print platforms. This latest design stays aligned with trends while retaining visual elements from earlier stages of the Big 10 logo history. Fans following all Big 10 teams can easily connect each school to the conference through this updated primary logo. You can also check the Big 10 Conference Alternate Logo page for additional versions.
College Sports Fan Products
