SLH News - Newcastle Redesign Logo

Newcastle Consulting Fans to Redesign Club Badge – Is It The Right Approach?

Newcastle United is set to change its badge. The club consulted fans on possible new designs. Was that the right move?  Today’s Digital World The Guardian said the club had risked upsetting some supporters. Though the club said they “love” the current crest in an email to fans, the new symbol needed to keep up on the global stage. According …

SLH News - PL Iconic Badges

Profiling the Most Iconic Club Badges in the Premier League

The Premier League is home to some of the world’s biggest clubs. Every week, billions of people around the world tune in to watch the thrilling action on the pitch. Liverpool, Manchester United, and Arsenal are among the famous teams competing in the English top-flight. Each side has an iconic badge that tells its story and provides supporters with a …

SLH News - Wisconsin Badgers Logo

Wisconsin Badgers Logo: A Strong Tradition

The Wisconsin Badgers’ team logo has a rich and intriguing history. Since 1913, the University of Wisconsin’s sports division has used eight different logo designs. Each version reflects the team’s strong athletic tradition and the pride they carry in their roots. Being a part of the NCAA for over a century, the Badgers have established themselves as a consistent and …

SLH News - Liver Bird Logo

The Liverpool Crest: The Bird on Their Logo, Representation and Narrative

When you think of Liverpool Football Club, your mind may immediately be drawn to their crest or logo featuring a prominent figure. Understanding the narrative behind this historical figure is an essential part of being a fan of the club. For soccer enthusiasts, knowing the history of a club or team is second nature. This could even become relevant when …

SLH News - West Ham Crest

West Ham United’s Crest Evolution: Roots and Commercial Changes

West Ham United was founded in 1895 under the name Thames Ironworks FC, and every aspect of the club has undergone significant changes since then. Aside from the noticeable name change, West Ham’s club crest has undergone regular alterations. However, it has always maintained the image of two hammers crossed in the center. West Ham is an example of a …

SLH News - Seattle Sounders Logo

The Crest of Seattle Sounders Logo

The Seattle Sounders FC is a professional soccer team based in Seattle, Washington. Founded in 2007, the Sounders have quickly become one of the most successful and popular franchises in Major League Soccer (MLS). One of the critical factors in the team’s success has been its iconic and instantly recognizable logos. This article will examine the history and design of …