Crystal Palace Timeless 2

The Eagle and the Glass: What Keeps the Crystal Palace Crest Timeless?

The Crystal Palace FC logo has survived because it does one hard thing well: it feels local without looking stuck in a museum. The eagle, the palace outline, and the red-and-blue shield give supporters quick signals at Selhurst Park, on a phone screen, and on a child’s replica shirt. That matters. Old crests fail when tiny details turn muddy at …

PL Logo History

The History of the Premier League Logo to Present

The visual journey of the premier English football competition crest from the 1992 launch to the present day serves as a precise record of global sports presentation across different eras. The emblem functions as a mirror reflecting organizational growth, massive commercial ambition, and evolving design taste. The visual mark shifted completely from an ornate, highly detailed lion crest to a …

Chelsea New Logo

Chelsea FC Quietly Debuts Simplified 2026 Crest: A Return to Minimalist Heritage

Chelsea FC Quietly Debuts Refined Crest for 2026 Season Chelsea FC has unveiled a new Chelsea FC logo with no press release, no announcement, and no fanfare — the updated crest simply appeared across the club’s official social media profiles in June 2026. This change reflects a refined visual identity that was implemented without any formal communication to fans or …

SLH News - NFL vs PL Logos

NFL Vs. Premier League: The Key Differences in Approaches to Logos

Which is the biggest sports league globally? The NFL or the Premier League. It is sometimes a debate that requires a little nuance. Certainly, if we measure it in terms of finances, the NFL is the bigger league, as it generates more per annum than England’s top soccer league. Yet, if we measure it in terms of audiences and surveyed …

SLH News - Brentford FC Logo History

Brentford FC Logo Timeline: How the Bees’ Badges Have Changed

The Brentford Football Club has come a long way since its inception. Known to their followers and fans as the Bees, the team has been conquering the football terrain in the English Premier League since 2020.  The club boasts a wide fan base across the world, and its presence is particularly strong in places like Perth, which fosters a thriving …

SLH News - Chelsea Longevity Logo

Why Chelsea’s Crest Never Ages?

In football, crests are often redesigned to chase modern trends, yet many clubs lose their visual identity along the way. Chelsea’s badge has avoided that fate. Despite multiple updates across more than a century, the crest remains instantly recognisable. Its longevity is not accidental; it’s the result of historical grounding, disciplined evolution, and a clear understanding of what supporters associate …

SLH News - Fulham FC Logo

A Journey through Time: the History of the Fulham FC Logo

The use of logos as distinguishing symbols in sports and as a way to express a team’s unique identity, history, and values became a common practice in the early 20th century. Over time, these emblems evolved from simple visual representations, often featuring just the teams’ names or cities of origin, to the more elaborate designs we’ve come to know today.  …

SLH News - What Bird Liverpool Logo

What Bird is on the Liverpool Logo? The History

Liverpool is renowned for its iconic landmarks, rich cultural heritage, and vibrant history. However, the Liverpool logo bird is undoubtedly among the most well-known and recognizable symbols of the city. This enchanting idol holds a special place in the hearts of the club’s faithful football fans, who rely on its symbolism to bring them fortune and success.  Understanding its symbolism …