Brief Badger Logo History

A Brief History of the Wisconsin Badgers Logos

The Wisconsin Badgers have perhaps one of the most recognizable identities in college athletics. The distinctive red color, Bucky Badger mascot, and elegant Motion “W” logo all combine to provide a memorable and impactful identity for the Wisconsin Badgers. This journey is chronicled in A Brief History of the Wisconsin Badgers Logos. Nevertheless, it did not happen instantly, and the …

SLH News - Wisconsin Badgers Logo

Wisconsin Badgers Logo: A Strong Tradition

The Wisconsin Badgers’ team logo has a rich and intriguing history. Since 1913, the University of Wisconsin’s sports division has used eight different logo designs. Each version reflects the team’s strong athletic tradition and the pride they carry in their roots. Being a part of the NCAA for over a century, the Badgers have established themselves as a consistent and …