MLS Logo Evolution

The Evolution of MLS Logo Throughout History

The visual journey of the Major League Soccer identity spans from the 1994 founding to the present day. The crest serves as a precise mirror reflecting league growth, sheer ambition, and evolving design taste across three decades. The emblem carries decades of specific redesign decisions, shifting away from literal interpretations of the sport toward abstract, geometric symbols. The text below …

Rams and Chargers Relocation Logos

Contrasting Fortunes: The Rams and Chargers Since Relocating to Los Angeles and Updating Their Logos

Picture the fourth quarter of Super Bowl LVI, February 2022. SoFi Stadium — their stadium, in their city — shaking as Cooper Kupp hauls in the go-ahead touchdown against the Cincinnati Bengals with 1:25 left on the clock. A franchise once written off as St. Louis’ problem, mocked on arrival in Tinseltown, scorned for leaving one fanbase without securing another …

SLH News - Red Bull Logo History

From MetroStars to Red Bulls: The Evolution of MLS Visual Identity

The history of Major League Soccer (MLS) is not the history of its franchises, matches, or championships; it is the complex visual catalog of the transformation of the USA’s sporting culture. It talks about the transformation from the disorderly, boisterous experimentation of the 1990s to the sleek, business-minimalism of the digital era. No franchise has undergone this transformation more intensely …

SLH News - AC Greand Rapids New Logo

AC Grand Rapids: MLS’s Next Pro Team Unveils Official Name and Logo

Grand Rapids, Michigan, is officially on the professional soccer map. In a highly anticipated announcement on September 27, 2025, the city’s new MLS NEXT Pro franchise unveiled its official name, crest, and colors, marking a significant milestone for both the local community and the broader Midwest soccer landscape. The team will be known as Athletic Club Grand Rapids—or AC Grand …

SLH News - Broncos Logo History

Atlanta United FC Wordmark Logo

Atlanta United FC 2017 – Present A black roundel logo with a bold letter “A” in gold on a black and red background. Wordmark “ATLANTA UNITED FC” encircled in gold. United FC Primary LogoUnited FC Alternate LogoUnited FC Team HistoryUnited FC MerchThank you for visiting Sports Logo History! If you use our logos for news, blogs, flyers, posters, or social …

SLH News - Galaxy Logo Evolution

A Galaxy of Change: The Evolution of the LA Galaxy Logo

Since their launch in 1996, the LA Galaxy have become one of Major League Soccer’s most iconic clubs. Known for their championship pedigree and marquee signings—including global superstars like David Beckham and Zlatan Ibrahimović—the Galaxy have also undergone significant visual evolution, particularly in their logo. Over the years, their crest has reflected changes in branding strategy, design trends, and broader …

SLH News - MLS Rebrand

Rebranding in MLS: A History of Teams Changing Their Image

Since immemorial, soccer teams have rebranded their logos to improve their image. And for any soccer fan, this does not pass unnoticed. There are many ways in which fans stay committed to their teams, and getting concerned about the outlook of logos is just one of them. For those who bet as a sign of loyalty, reading Overtime Heroics’ Betway …

SLH News - Rapids Logo History

Exploring the History of the Colorado Rapids Logo

Logos are central to a team’s identity, and the Colorado Rapids are just as famous for their distinct branding as their prowess on the field. Want to know more about the club logo and how it came about? We’ve got you covered. Past and present logos of the Colorado Rapids The Colorado Rapids have rebranded their logo twice since the …

SLH News - Broncos Logo History

San Diego FC Logo History – Wordmark Logo

The San Diego FC wordmark logo represents the vibrant energy and coastal beauty of Southern California. Since its 2023 reveal, the San Diego FC logo history has focused on a unique “Chrome and Azure” look. This design captures the professional San Diego FC logo meaning for every new fan. San Diego FC 2024 – Present The club’s official colors were …