SLH News - NHL Oldest Logos

What are the Oldest Unchanged Logos in the NHL Today?

Somewhere in a Salt Lake City equipment room last May, a Utah Mammoth staffer unpacked jerseys bearing a brand-new crest — a woolly mammoth with the Wasatch Range carved into its silhouette, the product of hundreds of thousands of fan votes and 13 months of design deliberation. It was and remains, genuinely, a beautiful logo. But in Detroit, Montreal, and …

SLH News - PL Iconic Symbols

Lions, Devils, and Birds Unpacking Football’s Iconic Symbols

There was a time when a football badge didn’t need explaining. You saw it, you recognized it, and that was enough. It sat on the shirt, part of the whole thing, rarely questioned. Most people could picture their club’s crest without ever really breaking it down.  Only later do you start noticing what’s actually there. Not just the obvious parts, …

SLH News - Broncos Logo History

NHL EC Metropolitan Logo Battle – Vote for Top NHL Logo

Step into the NHL EC Metropolitan Logo Battle, where fans can vote for the best Metropolitan Division logos. From the Rangers to the Hurricanes, each logo represents history, regional pride, and team identity. Participate in this NHL teams logo battle and help decide which design emerges as the top Metropolitan Division logos in the league.NHL Logo BattlesNHL Logo BattleWC Central …

SLH News - Broncos Logo History

NHL EC Atlantic Logo Battle – Vote for the Best Team Logo

Step into the NHL EC Atlantic Logo Battle, where fans can vote for the best Atlantic Division logos. From the Bruins to the Sabres, each design reflects history, regional pride, and team identity. Participate in this NHL teams logo battle and help decide which logo emerges as the top symbol in the Atlantic Division logos.NHL Logo BattlesNHL Logo BattleWC Central …

SLH News - Broncos Logo History

NHL WC Pacific Logo Battle – Vote for the Best Team Logo

Step into the NHL WC Pacific Logo Battle, where fans can vote for the top Pacific Division logos. From the Ducks to the Canucks, each logo reflects regional pride, history, and team identity. Participate in this NHL teams logo battle and help determine which design emerges as the best Pacific Division logo in this exciting competition.NHL Logo BattlesNHL Logo BattleWC …

SLH News - Broncos Logo History

NHL WC Central Logo Battle – Vote for the Best Team Logo

Step into the NHL WC Central Logo Battle, where fans can vote for the top Central Division logos. From the Blackhawks to the Jets, each logo represents tradition, regional pride, and team identity. Cast your vote and help determine which Central Division logos emerge as the ultimate favorite in this exciting NHL teams logo battle.NHL Logo BattlesNHL Logo BattleWC Pacific …

SLH News - Vegas Logo Loyalty

How Have Las Vegas Teams Used Logo Design To Build Instant Fan Loyalty?

For decades, Las Vegas was seen as a sports outlier. A city built on tourism and spectacle did not seem like fertile ground for long-term fan attachment. That assumption has been challenged quickly and convincingly. The arrival of major league teams forced a different question. How do you create loyalty in a market where many fans are transplants, visitors, or …

SLH News - Design Trends Soccer

How Football Club Logos Have Evolved: Design Trends From the Past to Present

Football club crests are small theatres of belonging: a ship, a crown, a rose, a stripe of color that says “home” even on an away day. For most of the 20th century, a badge was made of cloth and paper. Now it must also survive a swipe—shrunk into an app icon, stamped onto merchandise, animated on a stadium screen. That …

The Hidden Stories Behind the Toronto Maple Leafs Logo Evolution

The Hidden Stories Behind the Toronto Maple Leafs Logo Evolution

There’s something special about the Toronto Maple Leafs logo that goes beyond simple design. Since 1927, that blue maple leaf has been part of countless moments—stitched onto jerseys worn by hockey greats, present for 13 Stanley Cup celebrations, embedded deep in Canada’s sporting soul. What looks straightforward actually carries nearly a century of adjustments. From Arenas to Maple Leafs: The …

SLH News - NHL Uniform Logos

The Ducks, Kings, and Canucks: A Look at How Their Uniform Logos Have Evolved Over Time

Anaheim Ducks In 1993, a newcomer appeared in the NHL—the Mighty Ducks, a team founded by the Walt Disney Company. The hockey club got its name from the Disney film The Mighty Ducks, released a year earlier and became hugely popular in America. The team also adopted Disney’s logo style. The designers chose purple, jade, white, and silver as the …