STH News - NHL Logo Update

Best NHL Logo Updates of the Last Decade

Heading into the 2025/26 NHL season, there were plenty of major talking points. At the top of the list was the Florida Panthers and their date with destiny as they go on the hunt for a first three-peat since the 1980s Islanders, following their back-to-back Stanley Cup triumphs. However, another that garnered plenty of attention was the monumental rebrand underway …

SLH News - Sheffield FC Oldest Logo

Does Sheffield FC Boast the Oldest Football Club Logo in the World?

Sheffield Football Club, founded on October 24, 1857, is universally recognised by both FIFA and The Football Association as the oldest existing association football club in the world. From its earliest days, the club contributed pioneering innovations to the modern game, most notably drafting the first formalised rules, the “Sheffield Rules,” published in 1858. But beyond its rule-making legacy, Sheffield …

SLH News - PL Logo Changes

Premier League Clubs That Have Changed Their Club Logo

Football club logos are far more than mere symbols – they’re the visual embodiment of a club’s heritage, values, and identity. Yet across the Premier League’s history, numerous clubs have taken the bold step of redesigning these sacred logos, often with dramatically different results. The motivations behind logo changes vary considerably. Some clubs seek to modernise their image for the …

SLH News - New Blues Logo

St. Louis Blues Unveil Modernized 2026 Logos: A Fresh Take on the Iconic Blue Note

The St. Louis Blues have officially revealed their new logos for the 2025-26 NHL season, marking a pivotal moment in the franchise’s visual identity. This rebrand is the most significant update to the iconic Blue Note in nearly three decades and is designed to honor the team’s storied past while embracing a modern, digital-first approach. The new logos are the …

SLH News - Newcastle Redesign Logo

Newcastle Consulting Fans to Redesign Club Badge – Is It The Right Approach?

Newcastle United is set to change its badge. The club consulted fans on possible new designs. Was that the right move?  Today’s Digital World The Guardian said the club had risked upsetting some supporters. Though the club said they “love” the current crest in an email to fans, the new symbol needed to keep up on the global stage. According …

SLH News - PL Iconic Badges

Profiling the Most Iconic Club Badges in the Premier League

The Premier League is home to some of the world’s biggest clubs. Every week, billions of people around the world tune in to watch the thrilling action on the pitch. Liverpool, Manchester United, and Arsenal are among the famous teams competing in the English top-flight. Each side has an iconic badge that tells its story and provides supporters with a …

SLH News - Newcastle United Logo

Newcastle United Fans Not Happy With ‘Changing History’ of the Club

Newcastle United have announced plans to change their club crest, much to the anger of the team’s large, loyal fanbase. The Premier League outfit has claimed that consultations designed to consider a new logo and badge are down to the difficulty in reproducing their current one digitally, a claim that has not appeased their supporters. The Toon Army ended their …