For the second time in just eight days, the Columbus Crew have revealed a new name and logo. Monday evening, the Crew’s ownership group and a selection of supporters met at historic Crew Stadium to discuss the team’s recent controversial rebrand that including a criticized logo and a name change to “Columbus SC.” After a productive meeting, the two sides …
Columbus SC Wordmark Logo
Two wordmark logos for the newly named Columbus SC. Continuing the classic nickname called “The Crew.” In addition, the new name in a wordmark “COLUMBUS SC.” The Crew Primary Logo The Crew Alternate Logo The Crew Team History Columbus SC 2021 – Present Double-lined wordmark “THE” on top in a smaller font and “CREW” in black and bold. Font: Custom
Columbus SC Primary Logo
Columbus SC adds the new marks incorporate symbols meaningful to the region and supporters and represent an evolution of the team’s tradition. The encapsulation shape of the state of Ohio flag forms the overall shape of our shield. The icon letter “C” creates a symbol for the “Crew” and all of Columbus. The logotype is created exclusively for the Columbus …
Houston Dynamo FC Primary Logo
The new logo displays and represents many aspects of the city of Houston. The channels in the lettering represent Houston’s bayous. “HD” is intertwined to show that the city and club are connected. Six-sided crest because the club was founded in 2006 and a tribute to Houston’s six wards. Finally, the lightning bolt represents Houston as the energy capital of …
St. Louis City SC Wordmark Logo
St. Louis City prominently leads with CITY as team’s wordmark logo. The bold and uppercase fonts show that the city of St. Louis is the key. StL City SC Primary Logo StL City SC Team History St. Louis City SC 2023 – Present The official club wordmark is the team name of “ST LOUIS CITY SC” in red. Emphasis is …
St. Louis City SC Primary Logo
A diverse group of over 20 local designers created the crest based upon a common theme discovered through focus groups and discussions with various community members — a deep-rooted sense of unity and pride across the region in the St. Louis City flag. Using the flag as an inspiration, the team crest is an abstract depiction of the club’s passion …
Charlotte FC Primary Logo
The club’s crest was designed by Doubleday & Cartwright and consists of a black roundel with a Carolina blue center. The shape, resembling a coin, and use of “Minted 2022” in the crest are references to the city’s banking industry and the historic Charlotte Mint, the first U.S. Mint branch. At the center is a four-pointed crown, referencing the four …
New York/New Jersey MetroStars Wordmark Logo
The original wordmark for the MetroStars is a colorful wordmark with the lightning bolts added to the top of the logo. MetroStars Primary Logo MetroStars Alternate Logo MetroStars Team History New York/New Jersey MetroStars 1996 – 1997 Wordmark “MetroStars” in white with black trim on a red and yellow formed background. A white lightning bolt going across the wordmark. Font: …
MetroStars Wordmark Logo
A very unique wordmark for the MetroStars with the lightning bolt across the top and the larger fonts in the wordmark. MetroStars Primary Logo MetroStars Team History MetroStars 1998 – 2005 Wordmark “MetroStars” in white on a black with red trim formed the background. A white lightning bolt going across the wordmark. Font: Custom
New York/New Jersey MetroStars Alternate Logo
The MetroStars have a fun set of alternate logos, featuring the NY city taxi buzzing around the city. MetroStars Primary Logo MetroStars Wordmark Logo MetroStars Team History Pick your favorite New York/New Jersey MetroStars alternate logo? New York/New Jersey MetroStars Alternate Logo 1996 – 1997 New York/New Jersey MetroStars Alternate Logo 1996 – 1997 New York/New Jersey MetroStars Alternate Logo …