SPORTS LOGO HISTORY

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SLH News - Broncos Logo History

St. Louis City SC Wordmark Logo

St. Louis City SC 2023 – Present The original primary crest for St Louis City SC is a red and blue shield which incorporates the famous Gateway Arch as well as two additional lines representing the Mississippi River and Missouri River. The team name flipped onto its side and written to the right. This crest was designed by a group …

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SLH News - Broncos Logo History

New York/New Jersey MetroStars Wordmark Logo

New York/New Jersey MetroStars 1996 – 1997 A red with a black and orange trim letter “M” shaped like a lightning bolts. Above the letter is a black and great NY cityscape and wordmark positioned on the letter “METROSTARS” in white.MetroStars Primary LogoMetroStars Alternate LogoMetroStars Team HistoryMetroStars Wordmark Logo The New York/New Jersey MetroStars logo has a long and storied …

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MetroStarsMetroStars fontMetroStars logoMetroStars logo historyMetroStars logosMetroStars wordmark logoMetroStars wordmark logosMLS teamMLS Team logoNew York/New Jersey MetroStarsNew York/New Jersey MetroStars fontNew York/New Jersey MetroStars logoNew York/New Jersey MetroStars logo historyNew York/New Jersey MetroStars logosNew York/New Jersey MetroStars wordmark logoNew York/New Jersey MetroStars wordmark logos
SLH News - Broncos Logo History

MetroStars Wordmark Logo

MetroStars 2002 – 2005 Wordmark “MetroStars”in white and a custom font on a red and black shield withMetroStars Primary LogoMetroStars Team HistoryMetroStars Wordmark Logo The MetroStars wordmark logo has been a prominent part of the Major League Soccer (MLS) team’s identity since 1996. The logo features a bold red “M” with white stars, representing the team’s name and their home …

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MetroStarsMetroStars fontMetroStars logoMetroStars logo historyMetroStars logosMetroStars wordmark logoMetroStars wordmark logosMLS teamMLS Team logo
SLH News - Broncos Logo History

Kansas City Wizards Wordmark Logo

Kansas City Wizards 2007 – 2010 Wordmark “KANSAS CITY” in blue and different size font “WIZARDS” in white on a black shield.Wizards Primary LogoWizards Team HistoryWizards Wordmark Logo The Kansas City Wizards, now known as Sporting Kansas City, have had an interesting journey when it comes to their wordmark logo. The club was founded in 1995 and initially used a …

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Kansas City WizardsKansas City Wizards fontKansas City Wizards logoKansas City Wizards logo historyKansas City Wizards logosKansas City Wizards wordmark logoKansas City Wizards wordmark logosMLS teamMLS Team logowizardswizards fontwizards logowizards logo historywizards logoswizards wordmark logowizards wordmark logos
SLH News - Broncos Logo History

Chivas USA Wordmark Logo

Chivas USA 2006 – 2014 A yellow and blue shield with two lions and a tree below a Knights’ hood on a red and white striped circle in a blue ring with wordmark “CLUB DEPORTIVO CHIVAS USA in white.Chivas USA Alternate LogoChivas USA Primary LogoChivas USA Team HistoryChivas USA Wordmark Logo The Chivas USA wordmark logo is an iconic symbol …

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SLH News - Broncos Logo History

Tampa Bay Mutiny Wordmark Logo

Tampa Bay Mutiny 2000 – 2001 A black bat trimmed in gold inside a double-blue shield with a wordmark “MUTINY” in gold, shade of light blue altered for 2000 season.Mutiny Alternate LogoMutiny Primary LogoMutiny Team HistoryMutiny Wordmark Logo The Tampa Bay Mutiny was a professional soccer team that played in Major League Soccer (MLS) from 1996 to 2001. The team …

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MLS teamMLS Team logoMutinyMutiny fontMutiny logoMutiny logo historyMutiny logosMutiny wordmark logoMutiny wordmark logosTampa Bay MutinyTampa Bay Mutiny fontTampa Bay Mutiny logoTampa Bay Mutiny logo historyTampa Bay Mutiny logosTampa Bay Mutiny wordmark logoTampa Bay Mutiny wordmark logos
SLH News - Broncos Logo History

Miami Fusion FC Wordmark Logo

Miami Fusion FC 1998 – 2001 A yellow sun with sun flares with a yellow letter “M” inside blue oval with a wordmark “FUSION” in blue.Fusion Alternate LogoFusion Primary LogoFusion Team HistoryFusion Wordmark Logo The Miami Fusion FC wordmark logo is one of the most recognizable and iconic logos in professional soccer. This logo has been used for over two …

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Miami FusionMiami Fusion FCMiami Fusion FC fontMiami Fusion FC logoMiami Fusion FC logo historyMiami Fusion FC logosMiami Fusion FC wordmark logoMiami Fusion FC wordmark logosMiami Fusion fontMiami Fusion logoMiami Fusion logo historyMiami Fusion logosMiami Fusion wordmark logoMiami Fusion wordmark logosMLS teamMLS Team logo
SLH News - Broncos Logo History

San Jose Clash Wordmark Logo

San Jose Clash 1996 – 1999 A red with yellow florescent trim scorpion on a black formed background and wordmark below the scorpion. Wordmark “Clash” in white with red trim and “SAN JOSE” in yellow.Clash Alternate LogoClash Primary LogoClash Team HistoryClash Wordmark Logo The San Jose Clash wordmark logo has a long and interesting history. The original logo was designed …

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ClashClash fontClash logoClash logo historyClash logosClash wordmark logoClash wordmark logosMLS teamMLS Team logoSan Jose ClashSan Jose Clash fontSan Jose Clash logoSan Jose Clash logo historySan Jose Clash logosSan Jose Clash wordmark logoSan Jose Clash wordmark logos
SLH News - Broncos Logo History

Dallas Burn Wordmark Logo

Dallas Burn 1996 – 2004 A black with dark green trim horse blowing out red flames in black with dark green outline with a wordmark “BURN” in red with white trim.Burn Alternate LogoBurn Primary LogoBurn Team HistoryBurn Wordmark Logo The Dallas Burn wordmark logo has been a part of the Major League Soccer (MLS) team since its inception in 1996. …

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BurnBurn logoBurn logo historyBurn logosBurn wordmark logoBurn wordmark logosDallas BurnDallas Burn logoDallas Burn logo historyDallas Burn logosDallas Burn wordmark logoDallas Burn wordmark logosMLS teamMLS Team logo
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Sports Logo News

Newcastle Consulting Fans to Redesign Club Badge – Is It The Right Approach?

June 12, 2025

Denver Broncos Logo Evolution: Ranking 60 Years of Mile-High Identity

June 9, 2025

Orlando Magic Unveils Historic Logo Rebrand: Classic Star Returns

June 5, 2025

A Galaxy of Change: The Evolution of the LA Galaxy Logo

June 5, 2025

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