The top football clubs are constantly seeking ways to further their brand, and a significant part of that involves modernizing the club crest, as seen on the kit, social media platforms, the stadium, and virtually everywhere that matters. Many clubs have changed their badge at least once since the turn of the century, and some have even had to scrap …
Chelsea FC Primary Logo
Chelsea FC 2006 – Present With the new ownership of Roman Abramovich, and the club’s centenary approaching, combined with demands from fans for the popular 1950s badge to be restored, it was decided that the crest should be changed again in 2005. The new crest was officially adopted for the start of the 2005 – 2006 season and marked a …