The top football clubs are constantly looking at how they can further their brand, and a large part of that is the modernization of the club crest as seen on the kit, social media platform, the stadium, and pretty much anywhere that matters. Many clubs have changed their badge at least once since the turn of the century, and some …
Chelsea FC Primary Logo Chelsea FC has had four main crests, which all underwent minor variations. The first, adopted when the club was founded, was the image of a Chelsea pensioner, the army veterans who reside at the nearby Royal Hospital Chelsea. This contributed to the club’s original “pensioner” nickname, and remained for the next half-century, though it never appeared …