The top football clubs are constantly seeking ways to further their brand, and a significant part of that involves modernizing the club crest, as seen on the kit, social media platforms, the stadium, and virtually everywhere that matters.
Many clubs have changed their badge at least once since the turn of the century, and some have even had to scrap their new design due to backlash from supporters.
However, some changes have been for the better, and below we have highlighted some of the more notable Premier League logo updates in recent years.
#5 Everton: 2014 - present
Everton FC Primary Logo 2014 - Present
In 2013, Everton moved away from the badge they’d used since 2000, but they soon had to change it once again, as the reaction was far from positive.
Thankfully, they managed to conjure up a much better design the following year, and it saw the readdition of the phrase ‘Nil Satis nisi optimum’, which translates to ‘Nothing but the best is good enough.
It strikes a nice balance between looking sleek and modern, while also not neglecting the club’s history.
#4 Tottenham Hotspur: 2006 - present
The Spurs’ badge is very simple but has a retro feel to it, and this sort of design has become very popular among English football fans who still like to reflect on the glory days.
The current design is very similar to the one they had between 1967-1983, with the biggest difference being the words ‘Tottenham Hotspur’ underneath the cockerel standing on a football.
#3 Arsenal: 2002 - present
Arsenal FC Primary Logo 2002 - Present
The introduction of Arsenal’s new logo stemmed from difficulties copyrighting their classic crest.
Fans weren’t altogether pleased with the new version, but it is still one of the better-looking badges in the Premier League.
The 125th-anniversary variation looks even better with the oak leaves and laurel leaves on either side of the crest, but the regular one is clean and simple.
#2 Chelsea: 2005 - present
Chelsea’s crest is a throwback to their design from the 1950s to the 1980s, but it has a very modern and up-to-date look.
The switch came as their centenary year approached, and fans were keen to move away from the more basic-looking badge they had during Ken Bates’ ownership.
It was a great time for Chelsea overall. They had just won the Premier League when the change was made, and they won it again the following year. By using My Betting Sites Canada, you can find the best betting sites to back them to win it again in 2022.
#1 Manchester City: 2015 - present
Manchester City FC Primary Logo 2016 - Present
The 1997 design was never particularly popular with Cityzens. Hence, a fan consultation took place as the club sought to move on from the badge that had only really come about because the previous emblem couldn’t be trademarked.
As a result, the City now has an emblem that incorporates everything that looked great on the old one, but with a nicer font and a more cohesive overall color scheme.
This is one of the best-looking badges in the league, and one fit for a team competing for titles.
