Weird mascots and memorable logos play a huge part in our everyday lives. From a business point of view, logos, mascots, and mottos create a unique identity for a service or product that consumers can easily recognize. Sports Logo History Saint Louis, Missouri. Home of the Billiken From a consumer’s point of view (or a fan’s point of view in …
A Complete and Rich History of West Ham United Logos
A club with big ambitions after moving into the London Stadium in 2016, West Ham United has a rich history and is a well-established team within the English football pyramid. Things are going well both on and off the pitch this season, too. It appears to be a club on the up. Sports Logo History West Ham United Gate When …
Connecticut Sun Will Take the Court with a New Logo
Connecticut Sun Primary Logo 2003 – 2020 The WNBA came into existence in 1997, playing their first season with just eight teams. The next year, they expanded to ten teams, and the following year expanded again to 12 teams. It was during that third WNBA season of 1999 when the Orlando Miracle joined the league. A sister team to the …
Seattle Storm See First Major Logo Redesign in 20 Years
For the first time since 2000, the WNBA’s Seattle Storm unveils a new logo and branding. The team is turning a new leaf with a futuristic logo that is kicking off a new leg for the organization. The Storm entered the WNBA in 2000, and up until Mar. 2, the inaugural logo was the only primary one attached to the …
History of the NBA Logo and Why it Should Be Changed to Kobe Bryant
The logo of the National Basketball Association is one of the most identifiable in all of sports. The story behind the logo is almost as compelling. Let’s take a look at how the logo was created and what (and who) the inspiration was behind it. 1969 NBA Logo National Basketball Associations Logo In 1969, design consultant Alan Siegel was contracted …
Washington Football Team New Name and Branding Will Be Coming in 2022
After dropping the Redskins name in 2020, the NFL team from Washington was branded as the Washington Football Team as a placeholder until a new brand could be developed. Sports Logo History Washington Football Team Alternate Logo 2020 – Present Well, it turns out that the new brand will not be coming until later than many people thought. The team …
History of the New York Yankees Interlocking NY Logo and Why It’s Lasted So Long
It’s not often in sports that a team’s logo was created before the team even existed. That’s the case of the legendary New York Yankees and their iconic interlocking NY logo. This is the logo that’s worn on their home uniforms and hats. The history of the Yankees logo is about as rich as the history of the team itself. …
Bucco Bruce to Tattered Flag – Buccaneers Logo History
Sports Logo History Tampa Bay Buccaneers Primary Logo 2020 – Present This year’s Super Bowl promises to be one for the ages. Super Bowl LV pits arguably the greatest quarterback of all-time, Tom Brady, against the brightest rising star in the NFL, last year’s Super Bowl MVP Patrick Mahomes. Brady is seeking his record seventh Super Bowl victory, while Mahomes, …
The Super Bowl Curse of Animal Logos
Here at sportslogohistory.com, we’re always fascinated by the origin and evolution of sport team logos. They can embody so much about a team, inspiring players and fans alike. Yet a team’s choice of name and logo can also have an unusual negative effect, as a close look at the Super Bowl statistics shows. This year, the Tampa Bay Buccaneers broke …
Montreal Impact Start a Complete ReBranding
After nearly three decades, Montreal’s Major League Soccer team will go through a full rebranding and will be known as the Club de Foot Montreal. Sports Logo History Montreal Impact Primary Logo 2012 – 2020 In 1993, the Montreal Impact soccer team was formed. They became a mainstay in the American Professional Soccer League despite not seeing any success until …