SLH News - Rebrands Premier League

Rebrands That Didn’t Go According To Plan

Sports Logo History Premier League Primary Logo Football clubs are interesting when it comes to rebrands. Clubs are, very much, institutions, with a boatload of traditions that supporters buy into and relate to, young and old. But, football as an industry is moving forward at a rapid rate. The face of the sport changes and modernizes all the time. For …

SLH News - NFL Story Logo

NFL Teams and Their Logos, A Story About Identity and Pride

If you think of golden arches, you automatically remember McDonald’s, right? If you see an apple with a small bite on the upper right side, you think of Apple. Logos have become the most important way to identify a company’s identity throughout the years and with the NFL the story is basically the same. From looking for your team’s latest …

SLH News - Hometown Name

When Only The Hometown Name Make Sense

Hartford Whalers Primary Logo 1993 – 1997 Professional sports franchises relocate all of the time. It’s a fact of life, no matter the game. The Carolina Hurricanes used to be the Hartford Whalers. The Texas Rangers were the Washington Senators. The Tennessee Titans began as the Houston Oilers. In the NBA, the franchise’s movement is perhaps the most rampant of …