Alongside some of the NBA’s biggest names and the Premier League’s huge clubs are some massive sporting organizations from the NFL. Two formidable franchises, the New England Patriots and the Seattle Seahawks, face off in Super Bowl LX, with the Vince Lombardi Trophy presented to the winning team of the National Football League. However, when it comes to team logos, …
My dad has this old Steelers jacket from 1978. Found it in his closet last Thanksgiving while we were looking for something else entirely. The logo on it looks exactly the same as the one players wear today. Exactly. Forty-six years and not a single change. I held that jacket and thought about how wild that is – in a …
For decades, Las Vegas was seen as a sports outlier. A city built on tourism and spectacle did not seem like fertile ground for long-term fan attachment. That assumption has been challenged quickly and convincingly. The arrival of major league teams forced a different question. How do you create loyalty in a market where many fans are transplants, visitors, or …
The Brentford Football Club has come a long way since its inception. Known to their followers and fans as the Bees, the team has been conquering the football terrain in the English Premier League since 2020. The club boasts a wide fan base across the world, and its presence is particularly strong in places like Perth, which fosters a thriving …
The history of Major League Soccer (MLS) is not the history of its franchises, matches, or championships; it is the complex visual catalog of the transformation of the USA’s sporting culture. It talks about the transformation from the disorderly, boisterous experimentation of the 1990s to the sleek, business-minimalism of the digital era. No franchise has undergone this transformation more intensely …
In football, crests are often redesigned to chase modern trends, yet many clubs lose their visual identity along the way. Chelsea’s badge has avoided that fate. Despite multiple updates across more than a century, the crest remains instantly recognisable. Its longevity is not accidental; it’s the result of historical grounding, disciplined evolution, and a clear understanding of what supporters associate …
Football club crests are small theatres of belonging: a ship, a crown, a rose, a stripe of color that says “home” even on an away day. For most of the 20th century, a badge was made of cloth and paper. Now it must also survive a swipe—shrunk into an app icon, stamped onto merchandise, animated on a stadium screen. That …
There’s something special about the Toronto Maple Leafs logo that goes beyond simple design. Since 1927, that blue maple leaf has been part of countless moments—stitched onto jerseys worn by hockey greats, present for 13 Stanley Cup celebrations, embedded deep in Canada’s sporting soul. What looks straightforward actually carries nearly a century of adjustments. From Arenas to Maple Leafs: The …
Anaheim Ducks In 1993, a newcomer appeared in the NHL—the Mighty Ducks, a team founded by the Walt Disney Company. The hockey club got its name from the Disney film The Mighty Ducks, released a year earlier and became hugely popular in America. The team also adopted Disney’s logo style. The designers chose purple, jade, white, and silver as the …
The Los Angeles Dodgers’ logo has remained remarkably consistent over the years, but subtle changes have updated it for newer generations of fans. Some versions over the decades have hinted at the franchise’s history, from moving states to moving times. Unlike many sports teams that completely overhaul their branding every decade or so, the Dodgers have opted for subtle evolution …
