The history of Major League Soccer (MLS) is not the history of its franchises, matches, or championships; it is the complex visual catalog of the transformation of the USA’s sporting culture. It talks about the transformation from the disorderly, boisterous experimentation of the 1990s to the sleek, business-minimalism of the digital era. No franchise has undergone this transformation more intensely …
In football, crests are often redesigned to chase modern trends, yet many clubs lose their visual identity along the way. Chelsea’s badge has avoided that fate. Despite multiple updates across more than a century, the crest remains instantly recognisable. Its longevity is not accidental; it’s the result of historical grounding, disciplined evolution, and a clear understanding of what supporters associate …
Football club crests are small theatres of belonging: a ship, a crown, a rose, a stripe of color that says “home” even on an away day. For most of the 20th century, a badge was made of cloth and paper. Now it must also survive a swipe—shrunk into an app icon, stamped onto merchandise, animated on a stadium screen. That …
There’s something special about the Toronto Maple Leafs logo that goes beyond simple design. Since 1927, that blue maple leaf has been part of countless moments—stitched onto jerseys worn by hockey greats, present for 13 Stanley Cup celebrations, embedded deep in Canada’s sporting soul. What looks straightforward actually carries nearly a century of adjustments. From Arenas to Maple Leafs: The …
Anaheim Ducks In 1993, a newcomer appeared in the NHL—the Mighty Ducks, a team founded by the Walt Disney Company. The hockey club got its name from the Disney film The Mighty Ducks, released a year earlier and became hugely popular in America. The team also adopted Disney’s logo style. The designers chose purple, jade, white, and silver as the …
The Los Angeles Dodgers’ logo has remained remarkably consistent over the years, but subtle changes have updated it for newer generations of fans. Some versions over the decades have hinted at the franchise’s history, from moving states to moving times. Unlike many sports teams that completely overhaul their branding every decade or so, the Dodgers have opted for subtle evolution …
As the Phoenix Mercury approach their 30th season, the franchise has unveiled a sweeping new visual identity—its first comprehensive rebrand since joining the WNBA as one of its original eight teams in 1997. The new suite of logos, wordmarks, and brand elements, revealed in November 2025, is more than just a facelift; it’s a carefully crafted statement about Mercury’s past, …
Heading into the 2025/26 NHL season, there were plenty of major talking points. At the top of the list was the Florida Panthers and their date with destiny as they go on the hunt for a first three-peat since the 1980s Islanders, following their back-to-back Stanley Cup triumphs. However, another that garnered plenty of attention was the monumental rebrand underway …
The Manchester United crest is one of the most impressive football logos in the world. It has a rich history, passion, and a winning track record. From its humble beginnings in railroad trade to becoming the famous Red Devil symbol used all over the world, the club’s badge’s history is a fascinating study in how brands change over time. A …
The emblem of the Vancouver Grizzlies was more than just a basketball team symbol — it was a visual representation of an entire era. Its design, colors, and bold aesthetics marked a before-and-after moment in NBA history. In the late 1990s, when sports and pop culture merged into a single visual language, this logo became an icon of retro style …
