SLH News - Red Bull Logo History

From MetroStars to Red Bulls: The Evolution of MLS Visual Identity

The history of Major League Soccer (MLS) is not the history of its franchises, matches, or championships; it is the complex visual catalog of the transformation of the USA’s sporting culture. It talks about the transformation from the disorderly, boisterous experimentation of the 1990s to the sleek, business-minimalism of the digital era. No franchise has undergone this transformation more intensely …

SLH News - AC Greand Rapids New Logo

AC Grand Rapids: MLS’s Next Pro Team Unveils Official Name and Logo

Grand Rapids, Michigan, is officially on the professional soccer map. In a highly anticipated announcement on September 27, 2025, the city’s new MLS NEXT Pro franchise unveiled its official name, crest, and colors, marking a significant milestone for both the local community and the broader Midwest soccer landscape. The team will be known as Athletic Club Grand Rapids—or AC Grand …