Few sports rivalries are as closely tied to visual identity as those in the National Hockey League, particularly in the context of the NHL’s biggest rivalries. The colors, crests, and logos worn on a jersey instantly bring back decades of history. From championship celebrations to bitter playoff defeats, the NHL has produced rivalries where the logo on a player’s chest …
The Mountain West Transition: Branding a New Competitive Era When an athletic program changes conferences, it does not simply change its schedule — it redefines its identity, its ambitions, and its visual story to the world. UTEP’s move to a new conference, effective 2026, gave the athletic department something rare: a legitimate, culturally resonant reason to modernize everything fans see, …
The Call of the North Coast: Why ‘Sirens’ Beats the Rockers’ Ghost Cleveland’s 20-year wait for WNBA basketball didn’t end quietly. The return of women’s professional basketball to Northeast Ohio carries a $250 million price tag — the expansion fee Rock Entertainment Group paid to secure the franchise ahead of its 2028 debut, according to the Associated Press. That figure …
The Atlanta Falcons’ logo is one of the most famous in the NFL. It has been closely tied to the team’s identity for almost 60 years and has also evolved with changes in sports design. Many business franchises have been renamed drastically; the Falcons are just the opposite. They’ve carefully worked on their visual identity, keeping the elements that their …
The App-ification of the NBA: Why Logos Lost Their Soul The NBA’s logo identity crisis didn’t happen overnight — it was engineered, pixel by pixel, in response to the smartphone revolution. Between 2010 and 2020, teams systematically stripped the personality from their visual identities in pursuit of digital legibility. This era marked the death of the flat logo as gradients …
The Toronto Maple Leafs are one of Canada’s most venerable sports teams, so it’s equally fitting that the logo that defines the club, the Toronto Maple Leafs logo, is just as long-standing and recognizable. Its impact, reinforced by almost 100 years of use, has only increased with time, and while there have been minor redesigns, most recently in 2016, the …
Most NFL logos have moved in one direction over the decades: more detail, more shading, more going on. The New York Giants went the other way. The mark the team uses today is two lowercase letters, and it is very close to something the franchise first put on its helmets more than sixty years ago. The story of how it …
The Chicago Bulls logo has had almost sixty years to look dated. It still does not. The red bull head, sharp horns, and heavy black lines work because the mark says the team name before a person reads one word. A small digital check before the real game Modern basketball fans often build a game night from several screens. They …
Every major empire needs a flag. For the NFL, the championship game is more than a sports event; it acts as a massive driver for modern culture. It combines high stakes athletics with a level of theatrical flair never seen before. While millions watch the players on the grass, a different competition happens in the design office. For a long …
The Leak That Launched a Thousand Memes When evaluating the LA Rams logo controversy in 2020, it’s important to understand the key differences. The LA Rams logo controversy of 2020 didn’t begin with a polished press release — it began with a hat photo on Reddit. Weeks before the official March 23, 2020, launch, images of merchandise bearing the new …
