A baseball cap is one of the most distinctive pieces of visual design in American sports. The interlocking NY of the Yankees, the swinging A of the Athletics, the Old English D of the Tigers, these marks have outlasted players, managers, owners, and even cities. They carry the weight of eras, serving simultaneously as civic symbols, fashion artifacts, and shorthand …
MLB Cities Change, So Do Logos: The Art of Relocation Rebranding
Baseball teams carry their names like old luggage. Some of those names make perfect sense in one city and none at all in another. When the franchise boards a plane and lands somewhere new, the front office has to answer a surprisingly hard question: Who are we now? The answer appears on caps, jerseys, and stadium facades, and it often …


