The present badge was designed by a Saints fan back in the early 1970’s It was the result of a competition they had at the time. The halo represents the Saints and the scarf links with the fans. The tree alludes to the nearby New Forest whilst the wavy blue lines refer to the sea and local docks. The white rose is the symbol for Hampshire The Hampshire Rose is widely used in the arms of Hampshire people and places.

For the clubs 125th anniversary The Saints adopted a commemorative crest for the 2010 season.

The club’s first badge is a shield and crest taken from the County Borough Council’s arms. The crest shows a golden castle resting on a green mound, with the upper body of a woman rising out of it. She is crowned as a queen and is robed in red with white trimmings. She holds in her right hand a sword of justice and in her left the balance or scales of equity and fairness.