Primary Logos
Arizona Wildcats
A custom letter "A" in red and inside a larger block style letter "A" in blue. The size of the logo was shortened from the previous logo.
BYU Cougars
A white letter "Y" on a dark blue oval background. A slightly smaller letter, "Y."
Central Florida Knights
Initials "UCF" in gold with white highlights on a formed black background arranged in a diagonal pattern. Changed their color gold.
Cincinnati Bearcats
Black letter “C” with toes to form bearcat’s paw above a bold red underscore.
Colorado Buffaloes
Interlocking gold letters "CU" on a charging black buffalo with gold trim. A new shade of gold.
Houston Cougars
Red interlocking beveled letters “UH” with white and red. Promoted to Primary status in December 2017.
Iowa State Cyclones
A red beveled with yellow trim letter "I" with a arched yellow with red trim wordmark "STATE."
Kansas Jayhawks
Right-facing Jayhawk in blue, red, and yellow wearing shoes and "KU" on the chest. Change to the shade of blue and a new font Trajan typeface.
Kansas State Wildcats
A silhouetted side view of a wildcat's head in purple. A new darkened purple.
Oklahoma State Cowboys
Updated initials "OSU" mark, simplified from the previous primary logo by removing extra black outline.
TCU Horned Frogs
Three letters "TCU" in purple with white trim in an arched pattern. The letters "TCU" represent the school Texas Christian University. After a year a new shade of purple became the primary color, which they…
Texas Tech Red Raiders
Red and black beveled letters "TT" with one letter "T" large and the other is small.
Utah Utes
The red letter "U" is in a black circle with two white and red feathers hanging on the left side. A new shade of red.
College Sports Fan Products
The primary logos of the Big 12 Conference serve as powerful symbols of unity and identity, encapsulating the conference's dedication to athletic achievement, sportsmanship, and camaraderie. Crafted with meticulous attention to detail, these iconic emblems represent the core values and aspirations of the conference, fostering a sense of pride and belonging within its vibrant community. The history and evolution of these logos reflect the enduring legacy and commitment to excellence of the Big 12 Conference.
The Big 12 Conference, headquartered in Irving, Texas, stands as a powerhouse of collegiate athletics, with a diverse membership and an unwavering commitment to excellence. Despite changes in membership and near collapse during realignment periods, the conference has maintained its name and logo, emphasizing its limited expansion options and the enduring legacy of success and sportsmanship.
The Big 12 Conference's primary logo, featuring arched Roman numerals XII in white with a warm red outline above straight "BIG 12 CONFERENCE" text in warm red and gray, has evolved over the years, reflecting the conference's dedication to excellence, tradition, and unity.
