Recently, the Miami Marlins presented exciting news about their new logo as a part of a new path for the organization under the new ownership group. The refreshed look further puts a stamp of the ownership group headed by Bruce Sherman and Derek Jeter on the organization. Now the club’s color palette has been changed ever-so-slightly and the team’s primary “M” logo – introduced in 2012 – has been redesigned. The new logo is intended to look like the city’s famous neon nightclub signs.
“The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins said in their recent release in November. “The pairing of Miami Blue and Caliente Red pop off of the base color of Midnight Black, energizing the script and giving the logo an electric and vibrant look emblematic of the Miami energy and nightlife.”
Jeter noted that the organization thought about bringing back teal, prominent in the early years of the franchise. But instead, they decided to create a new image.