Chattanooga Mocs
A block letter "C" in gold with white and blue trim. Called the power "C" logo. The gap was removed from the previous logo.
East Tennessee State Buccaneers
The cross piece is shaped like a sword and features a custom letter "E" in navy with gold trim.
Furman Paladins
A block letter "F" in white on a purple diamond shape with white and purple trim. A new shade of purple
Mercer Bears
A bear's head in black and white on a block letter "M" in orange with white and black trim.
Samford Bulldogs
A proud pose of a bulldog in blue, silver, and white resting on the wordmark "SAMFORD" in white with blue and silver trim. Design by Dartlet Inc.
The Citadel Bulldogs
The block letter "C" is in infantry blue, with a blue trim and a blue star in the middle of the letter "C."
UNC Greensboro Spartans
A Spartan's head in blue and silver, wearing a gold helmet with a blue plume above the initials "UNCG," the letters "UNC" in white, and the letter "G" in gold on a blue-formed background.
VMI Keydets
Interlocked initials "VMI" with the letter "V" in gold with red trim, the letter "M" in red, and the letter "I" in white with red trim encircled with wordmark "VIRGINIA MILITARY INSTITUTE" in black. A…
Western Carolina Catamounts
The arched initials "WCU" in white with purple and gold trim are over a side view of Catamount's head in purple, gold, and white. A new shade of gold.
Wofford Terriers
A black and white terrier's head with a gold-and-black studded collar is above the wordmark "WOFFORD" in black and "TERRIERS" in gold.
Southern Conference Logo History
The Southern Conference logo reflects the long-standing tradition of the league known as the SoCon. Founded in 1921, the conference has remained a central part of collegiate athletics. From the beginning, the SoCon logo was designed to unite all Southern Conference teams under one recognizable identity.
Early versions of the Southern Conference logo were simple and text-based. These designs focused on clarity and consistency while clearly displaying the conference name. As the conference expanded, the SoCon logo evolved to better represent the growing number of Southern Conference teams and their shared direction.
Later updates introduced a stylized compass into the Southern Conference logo. This symbol emphasized guidance, unity, and regional identity. The compass pointed south, reinforcing the geographical roots of Southern Conference teams and strengthening the visual meaning of the SoCon logo.
The current Southern Conference logo features a modernized compass with clean lines and balanced proportions. Blue tones were introduced to create a calm and professional look. This design reflects stability and progress while supporting consistent use across Southern Conference teams.
Overall, the evolution of the Southern Conference logo mirrors the growth of the SoCon itself. Each update strengthened the brand while preserving tradition. Today, the SoCon logo continues to represent unity, competition, and shared values among all Southern Conference teams.
"School Spirit Never Graduates"
From the first kickoff to the Final Four, your colors represent a lifetime of memories. Celebrate the traditions that define your campus and rep your alma mater with officially licensed gear for every season.
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